IMOBILIARE

Target audience
Is represented by persons or companies who may be most interested in your product or service. Usually, these target groups can be categorized according to a set of criteria such as: age, gender, location, education, socio-economic status, needs. Identifying the target group for your product is necessary regardless of the advertising channel you choose.

For the real estate market, your clients fall into two broad categories: individuals and companies. Even the way you communicate with these two groups must be different precisely because the needs and expectations of the two groups are different.

In addition to identifying the type of your customers, you must also identify the locations, the areas where you are most likely to find them. How do you do that? Identify the needs, interests, areas in which they spend their free time or, in the case of legal entities, the fairs, events or exhibitions in which they participate.

Examples of target advertising
1st case - Real Estate Developer builds a premium office building
A large exposure in the transit areas of the city or at the entrances to the city can bring notoriety to the real estate project from its first phases. In addition to these locations, the developer should also opt for large, Mesh-type advertising space in areas with existing office buildings, as well as in the area of shopping malls. Even if the rates for these areas are higher, the developer must ensure that the media exposure reaches its potential customers directly.

2nd case - Real Estate Developer builds an affordable apartment building in the surrounding area of the city
The developer should focus on both the entrances and exits of the city where there is exposure to a large number of potential customers, but should also target his campaign to neighboring localities, where active people usually migrate.

In the case of an outdoor advertising campaign, but not only, the establishment of your strengths starts from the study of the competition and from the real identification of your customers' needs. 

You don't just have to differentiate yourself from the competition, but you have to come up with solutions and products that help the market evolve and meet the needs of your customers.

In the case of a real estate agency, your strengths can be: the large number of agents you have, the listing site of the listed properties, which has a good visibility in search engines and, of course, the commission you practice. Very good results are also offered by advertising campaigns that punctually present spaces or buildings listed for sale, with the related prices and, possibly, accompanied by the real estate agent's photo. Such campaigns can also contribute to the real estate agency's notoriety.

In the case of real estate developers, the strengths must be established from the design phase. Whether you have an original architecture, a good position of the land you are building, competitive prices or the fact that you meet future customers with additional services such as interior design or even finishes and furniture, all these contribute to the success of your campaign. Always opt for presentation photos and videos that are made by professionals, so that the advantages or aspects specific to your property can be highlighted.

• Clearly identify who is your target audience.
• Display your campaign on billboards close to your target audience.
• Display your campaign on billboards at entrances to the city where a lot of people are passig by coming from other cities.
• Target competition by exhibiting on billboards in their areas of interest.
• Use outdoor advertising together with social media tools, in the graphic design of your outdoor campaign, insert your social media addresses. Online, use the adapted graphic design made for the billboards, so that the two displays can be easily associated, thus increasing your notoriety.
• Outdoor advertising goes hand in hand with online. Avoid displaying phone numbers on billboards, rather insert a site address to direct your audience to it. It must be easy to use and have a modern and airy look. The public will remember the name of the company or the name of the residential complex and will later search for them online, reaching your website, and if it is well done, there are great chances for them to contact you. 

It is important to have a discussion with us, in order for you to be sure that the promotion solution will meet your expectations.

We know that your ideas and vision are important and we always try to implement them as faithfully as possible in the campaign.

At the same time, it's important to trust the advertising agency who's goal is also to get the best results from your campaign. Sometimes, we will suggest you to give up ideas, images or colors that - although, at first glance, they seem fine - for outdoor advertising they don't work.

Think that you only have 5 seconds to impress the customer with a billboard. You can find out more in the #How the graphic design should look.

It would be ideal for you to establish a budget that you want to allocate to the campaign, at least for the next 6 months, and then, depending on the response you have following this promotion, to supplement it.

The implementation of the advertising campaign is designed to work as easily as possible for you. We take care of everything.

After establishing together the areas of interest, the target audience and the campaign budget, we select, also together, those advertising spaces that best value your business. You will be able to view the proposed advertising supports, interactively, on a map with GPS positions, pictures and information about the audience and points of interest in the vicinity of that billboard.

We establish together the promotion strategy, the campaign interval and the graphic design. Through simulations actually placed over a picture of a billboard similar to the one you choose for promotion, you will be able to figure out what the implemented campaign will look like #how the graphic design should look like.

Afterwards, we take care of the #printing of the advertising materials for the billboard. We can also offer you free print samples. The next step is to install the printed materials on the billboards. After the campaign is implemented, you will receive an installation report, which also contains photos of the ready installed banners on the billboards.

We suggest you follow the results of your campaign in order to quantify the return on investment in the outdoor advertising. How can you do this? Simple, when you interact by email or phone with a new customer, you always ask them how they came to contact you..

It is also important to pay attention to the overlapping or intersecting effect of different promotion methods, as many customers will be inclined to say that they found out about you from the online environment, even if the decision to contact you or find out more about you came after viewing an outdoor campaign.

Online is complementary to outdoor: the customer can retain your brand or product on the billboard and act later, looking for information online about your company.