Outdoor bus advertising
- This kind of advertising addresses to drivers and passengers of the moving vehicles as well as pedestrians.
- The LCD screens placed inside busses are for the passengers of the busses
- The fact that the busses cross the cities several times a day, ensures long exposure
- It is suitable for brand and product campaigns.
Transit advertising mainly refers to busses or other moving vehicles that can be customized.
The long time spent by these vehicles in traffic ensure long exposure and high impact because of the uniqueness.
The busses cross the town in low speed and have many stops along so the message can be easily read. Plus, it cannot be ignored because of the big dimensions of the display.
The printed material can be of different kinds, according to the graphic design: printed clear sticker, printed mate sticker, printed One Way Vision, plotted sticker.
The passengers of the busses usually don't have something to do while they travel with the bus, so placing an LCD inside the bus will definitely pull all eyes.
On an LCD can play in loop several advertisements and, depending on the city, there are roughly between 10,000 and 100,000 people using the busses.