GET ACQUAINTED WITH OUTDOOR ADVERTISING

Why OOH?

aI VREA SĂ încerci publicitatea outdoor DAR nu ești sigur cE EFECT VA AVEA PENTRU AFACEREA TA? HAI SĂ VEZI CUM FUNCȚIONEAZĂ.

Play Video

why outdoor?

OUTDOOR ADVERTISING WORKS FOR YOUR BUSINESS BECAUSE:

  • IT'S UNAVOIDABLE 
  • MAKES YOU THE FIRST CHOISE
  • BUILDS TRUST
  • DRIVES ACTION
  • ESTE INEVITABIL 
  • MAKES YOU THE FIRST CHOISE
  • BUILDS TRUST
  • DRIVES ACTION

Why does it work?

IT'S UNAVOIDABLE

Outdoor advertising is the only advertising medium that cannot be avoided and offers exposure 24/7, people don't have a SKIP button and they cannot change the channel. Did you know that a billboard placed on a busy street gets over 20,000 views every day?

0
VIEWS A DAY
Steag Be the First

Makes you the first choise

A client is much more likely to choose your product with priority if he sees your brand repeatedly on billboards. 58.2% of people think that outdoor advertising promotes brands.

0 %
OF PEOPLE REMEMBER the BRANDS

BUILDS TRUST

We choose our products and services by the trust we have in them and the price is not always the most important factor. No other media offers you a wider and quicker validation than outdoor advertising. 

The trust people have in outdoor advertising comes from its impressive history and the strict regulation of said advertising. Thus, overwhelmingly, people consider outdoor advertising a trustworthy source of information.

0 %
of people consider outdoor advertising A SOUND SOURCE OF INFORMATION
new_markets

VIRGIN MARKETS

„It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them” said Steve Jobs, in May 1998, in a BusinessWeek interview.

There are a lot of buyers that don't know yet they need your product and outdoor advertising is a method of introducing yourself to them. Don't wait for them to search for you, get out and meet them.

0 %
of people have a positive attitude towards outdoor advertising

Drives Action

It incites people to take action, builds up curiosity, activates the wish to buy and determines the online search of products and services.

Compared to other media means, where only immediate effects are measured, outdoor advertising has an indirect effect on sales by influencing the choices the consumer makes a long period after seeing the ad.

0 %
of people consider outdoor advertising a trigger for concrete actions

GENERAL PUBLIC'S ATTITUDE

Outdoor ads inform me about new products or brands
78.2%
Outdoor ads emphasize the respective products or brands
58.2%
Outdoor ads remind me TV or other commercials
44.8%
I have recently seen some very useful ads on billboards
43.6%
I have recently seen some really ingenious ads on billboards
42.9%
There are some billboard ads that are really captivating
31.9%
These billboard ads are something I can watch while I am outside
31.7%
There are some billboard ads that I can remember from a long time ago
25.5%

THE EFFECTS OF the campaign

Remember the image and the message
45.7%
Searched the Internet to find out more about it
20.8%
Asked their friends and family if they have seen it too
20.6%
Searched the shops for the advertised product
8.1%
Paid attention on TV and radio to find out more
4.8%

*The above presented data is from D&D Research study on Romanian outdoor advertising market, based on a campaign containing solely outdoor adverts. The results of the study are consistent with the results of other similar studies conducted in other European countries and the conclusion drawn in all of them is that people "think outdoor advertising is useful, informative and useful in concrete and real situations".

What are THE RESULTS?

Return of Investment

The study that British Institute Brand Science conducted for 3 years, analized over 600 outdoor advertising campaigns and concluded that the Return Of Investment (ROI) for outdoor advertising, without considering the positive effect on the brand awareness and other media, is 280%. 

In other words, each euro correctly spent on outdoor advertising, brings back 3 euros.

0 %
RETURN OF INVESTMENT
Return of investment
Return of investment grafic

LOW COST OF OUTDOOR ADVERTISING

CPM (Cost Per Mile) is a metric used to denote the price of 1000 advertisement impressions, more explicit how much is for 1000 people to find out about your brand or product. This is a metric that enable us to compare the cost of different media advertising. 

Graficul arată preţurile valabile pentru Marea Britanie. Bineînţeles că, la noi, preţurile sunt mai mici, dar respectă aceiaşi proporţionalitate între tipurile de media. Astfel că, pentru un panou de tip Unipol, amplasat pe un drum european, ajungem la un cost de circa 0,7-0,8 euro/1000 de vizualizări, dar tot râmâne mijlocul cu cel mai scăzut cost dacă este să ne uităm la variantele disponibile pe piaţă.

0
THE COST FOR 1000 VIEWS*

INTEGRATED COMMUNICATION

Outdoor Advertising is much more efficient if used together with other means of advertisment (Online, Radio, TV, Printed media), accordint to the study conducted by the American institute MarketShare Partners. 

These means of advertisment enhance each other and work synergistically together, having a much better impact than if used separately.

 
0 %
INDIRECT SALES GROWTH IF COMBINED WITH OTHER MEANS OF ADVERTISMENT
Sinergie publicitate outdoor

* The data presented here comes from the MaketShare study called "How Out of Home Advertising Works"conducted in the United States, commisioned by ClearChannel UK and a study onducted by BrandScience, commisioned by Outdoor Advertising Association of America, which, during 3 years of work, analyzed over 600 advertising campaigns designed in Australia, Denmark, Finland, Germany, Norway, Sweden, United Kingdom and United States of America.

OUR RANGE OF PRODUCTS

WE HAVE A WIDE RANGE OF ADVERTISING STANDS. LET'S SEE WHICH ARE SUITABLE FOR YOUR BUSINESS!

Backlit

Billboards inside cities and in areas with foot traffic

Panou publicitar de tip Unisign pe un drum național

unisign

Big billboards placed at the entrances in cities and on national roads.

Panou publicitar de tip Unipol amplasat langa șosea

unipol

Very large billboards on highways and European Roads

SEND US A MESSAGE OR CALL US

LET'S TALK!

Scroll to Top