GET ACQUAINTED WITH OUTDOOR ADVERTISING
WHY OOH?
aI VREA SĂ încerci publicitatea outdoor DAR nu ești sigur cE EFECT VA AVEA PENTRU AFACEREA TA? HAI SĂ VEZI CUM FUNCȚIONEAZĂ.
why outdoor?
OUTDOOR ADVERTISING WORKS FOR YOUR BUSINESS BECAUSE:
- IT'S UNAVOIDABLE
- MAKES YOU THE FIRST CHOISE
- BUILDS TRUST
- DRIVES ACTION
- ESTE INEVITABIL
- MAKES YOU THE FIRST CHOISE
- BUILDS TRUST
- DRIVES ACTION
Why does it work?
IT'S UNAVOIDABLE
Outdoor advertising is the only advertising medium that cannot be avoided and offers exposure 24/7, people don't have a SKIP button and they cannot change the channel. Did you know that a billboard placed on a busy street gets over 20,000 views every day?
Makes you the first choise
A client is much more likely to choose your product with priority if he sees your brand repeatedly on billboards. 58.2% of people think that outdoor advertising promotes brands.
BUILDS TRUST
We choose our products and services by the trust we have in them and the price is not always the most important factor. No other media offers you a wider and quicker validation than outdoor advertising.
The trust people have in outdoor advertising comes from its impressive history and the strict regulation of said advertising. Thus, overwhelmingly, people consider outdoor advertising a trustworthy source of information.
VIRGIN MARKETS
„It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them” said Steve Jobs, in May 1998, in a BusinessWeek interview.
There are a lot of buyers that don't know yet they need your product and outdoor advertising is a method of introducing yourself to them. Don't wait for them to search for you, get out and meet them.
Drives Action
It incites people to take action, builds up curiosity, activates the wish to buy and determines the online search of products and services.
Compared to other media means, where only immediate effects are measured, outdoor advertising has an indirect effect on sales by influencing the choices the consumer makes a long period after seeing the ad.
GENERAL PUBLIC'S ATTITUDE
THE EFFECTS OF the campaign
*The above presented data is from D&D Research study on Romanian outdoor advertising market, based on a campaign containing solely outdoor adverts. The results of the study are consistent with the results of other similar studies conducted in other European countries and the conclusion drawn in all of them is that people "think outdoor advertising is useful, informative and useful in concrete and real situations".
What are THE RESULTS?
Return of Investment
The study that British Institute Brand Science conducted for 3 years, analized over 600 outdoor advertising campaigns and concluded that the Return Of Investment (ROI) for outdoor advertising, without considering the positive effect on the brand awareness and other media, is 280%.
In other words, each euro correctly spent on outdoor advertising, brings back 3 euros.
LOW COST OF OUTDOOR ADVERTISING
CPM (Cost Per Mile) is a metric used to denote the price of 1000 advertisement impressions, more explicit how much is for 1000 people to find out about your brand or product. This is a metric that enable us to compare the cost of different media advertising.
Graficul arată preţurile valabile pentru Marea Britanie. Bineînţeles că, la noi, preţurile sunt mai mici, dar respectă aceiaşi proporţionalitate între tipurile de media. Astfel că, pentru un panou de tip Unipol, amplasat pe un drum european, ajungem la un cost de circa 0,7-0,8 euro/1000 de vizualizări, dar tot râmâne mijlocul cu cel mai scăzut cost dacă este să ne uităm la variantele disponibile pe piaţă.
INTEGRATED COMMUNICATION
Outdoor Advertising is much more efficient if used together with other means of advertisment (Online, Radio, TV, Printed media), accordint to the study conducted by the American institute MarketShare Partners.
These means of advertisment enhance each other and work synergistically together, having a much better impact than if used separately.
* The data presented here comes from the MaketShare study called "How Out of Home Advertising Works"conducted in the United States, commisioned by ClearChannel UK and a study onducted by BrandScience, commisioned by Outdoor Advertising Association of America, which, during 3 years of work, analyzed over 600 advertising campaigns designed in Australia, Denmark, Finland, Germany, Norway, Sweden, United Kingdom and United States of America.
OUR RANGE OF PRODUCTS
WE HAVE A WIDE RANGE OF ADVERTISING STANDS. LET'S SEE WHICH ARE SUITABLE FOR YOUR BUSINESS!
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