REMEMBER, YOU ONLY HAVE 5 SECONDS TO IMPRESS YOUR CLIENTS

HOW DO WE DO GRAPHICS?

Penta Media » Outdoor grafic

THE GRAPHIC DESIGN IS BY FAR THE MOST IMPORTANT THING IN OOH
WE HAVE PREPARED 5 STRATEGIES FOR YOU TO BE GUIDED BY

THE SIMPLE RULE OF 5

5 seconds is the average time in which a Billboard is visible for reading information.

In accordance, we propose to limit the text message in the ad to 5 words because usually your potential clients are driving by the billboard and don't have more time to read and remember more words.
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CAREFULLY CHOSEN WORDS

am pregătit pentru
tine 5 strategii

Caricatură cu timpul de citire al reclamei
Caricatură cu accident de mașină din cauza panoului

ATTRACT, BUT DON'T DISTRACT

Outdoor advertising is heavy regulated, compared to other means of advertisment because it is available to all ages, all social categories and is usually in close proximity of public roads. 

For all these reasons, an outdoor ad cannot resemble the road signs, cannot be made using reflective materials, and cannot contain sexual or sensational images or innuendos. 

We must establish a balance between being bold chromatically and textually in order for the ad to really catch the eye but not distract from driving.

0 %
of people have a positive attitude towards outdoor advertising

Don't tire the customers

Surely you've seen on the roads billboard ads covered with a lot of text in different fonts, a lot of pictures of products, addresses, phone numbers, e-mail addresses and tiresome messages. We assure you that even though the intentions of those ads' creators were good, they will rarely reach their purpose.

Outdoor advertising is very connected to the online advertising so you should avoid phone numbers on billboards. The ad should have a modern aspect, an airy appearance because the potential clients will remember the name of your company or the name of your site.

Our suggestion is to use your logo, the site address, the message you want to convey and keep the design airy. There are cases when the billboards are in pedestrian areas, so then you can use more information or even phone numbers.

0 %
OF PEOPLE THAT SEE THE COMMERCIAL, CHECK IMMEDIATELY ONLINE FOR THE PRODUCT OR COMPANY
Caricatură cu reclamă apărută din senin
Caricatură cu panou pe un câmp cu oi

BE SMART!

A visual metaphor will always pull attention and will leave a lasting impression on the public. You can find instances where your product or service can be funny or re-creative in a real life situation. 

Try to engage the public, invite people for a conversation, ask questions and try to raise questions in their mind. Considering the huge amount of information and advertisements that a person is subjected every day, your campaign has to be creative in order to stand out. 

0 %
OF PEOPLE REMEMBER REALLY CLEVER ADVERTS

THE RULE OF 5 METERS

Do you have the graphics ready and do you think it looks good, that it has a clear message, contrasting colors and that attract the eyes? Maybe you also have an original idea or one that interacts directly with the audience.

But will you really see the graphics on the billboard? In the absence of effective simulations on the displayed advertising placements, we suggest you do the following test:

Print your graphics on an A4 sheet, put it somewhere, visible, glued to the window or on a blank wall, and take 5 steps back. Do you still think that you can read the text and that the graphics are not too loaded? If YES, then you can start advertising production. If the answer is NO, then remove non-essential elements. Remember: you have 5 seconds to impress the customer. Don't waste them.
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Caricatură cu regula de 5 metri pentru grafica panourilor
Which are the first few steps to start an outdoor advertising campaign?

Find out what are your rights and obligations when advertising outdoors.

Frequently asked questions for which we prepared quick answers.

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