REMEMBER, YOU ONLY HAVE 5 SECONDS TO IMPRESS YOUR CLIENTS
CUM FACEM GRAFICA?
THE GRAPHIC DESIGN IS BY FAR THE MOST IMPORTANT THING IN OOH
WE HAVE PREPARED 5 STRATEGIES FOR YOU TO BE GUIDED BY
THE SIMPLE RULE OF 5
5 seconds is the average time in which, a billboard is visible and readable for someone passing by.
In accordance, we propose to limit the text message in the ad to 5 words because usually your potential clients are driving by the billboard and don't have more time to read and remember more words.
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ATTRACT, BUT DON'T DISTRACT
Outdoor advertising is heavy regulated, compared to other means of advertisment because it is available to all ages, all social categories and is usually in close proximity of public roads.
For all these reasons, an outdoor ad cannot resemble the road signs, cannot be made using reflective materials, and cannot contain sexual or sensational images or innuendos.
We must establish a balance between being bold chromatically and textually in order for the ad to really catch the eye but not distract from driving.
Don't tire the customers
Surely you've seen on the roads billboard ads covered with a lot of text in different fonts, a lot of pictures of products, addresses, phone numbers, e-mail addresses and tiresome messages. We assure you that even though the intentions of those ads' creators were good, they will rarely reach their purpose.
Outdoor advertising is very connected to the online advertising so you should avoid phone numbers on billboards. The ad should have a modern aspect, an airy appearance because the potential clients will remember the name of your company or the name of your site.
Our suggestion is to use your logo, the site address, the message you want to convey and keep the design airy. There are cases when the billboards are in pedestrian areas, so then you can use more information or even phone numbers.
A visual metaphor will always pull attention and will leave a lasting impression on the public. You can find instances where your product or service can be funny or re-creative in a real life situation.
Try to engage the public, invite people for a conversation, ask questions and try to raise questions in their mind. Considering the huge amount of information and advertisements that a person is subjected every day, your campaign has to be creative in order to stand out.
THE RULE OF 5 METERS
You have the graphic design and it looks good to you, that has a clear message, contrasting colors and it is an eye catcher. Maybe you also have an original idea and maybe you directly interact with the public.
But is your add visible? Lacking a real simulation on the billboard, we suggest for you to perform the following test:
Print your ad on an A4 sheet of paper, stick it on a window or on an empty wall and take 5 steps back. Do you still think that you can read the text and the ad is not too busy? If the answer is YES, then you are good to go. If the answer is NO, then get rid of non essential elements in the design. Remember: you have 5 seconds to impress the client. Don't waste them!
Find out what are your rights and obligations when advertising outdoors.
Frequently asked questions for which we prepared quick answers.
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