FIND OUT WHAT ARE YOUR RIGHTS AND RESPONSIBILITIES IF YOU ARE OPTING FOR OUTDOOR ADVERTISING

DREPTURI ȘI RESPONSABILITĂȚI

Penta Media »   Rights & 

YOUR RIGHTS AND OUR WARRANTIES

Our warranty is that Outdoor Advertising works when done properly. Although, if you sign a contract with us, you can break it at any time, there are no clauses to keep you from doing that. We want you to be free to judge us by the results of the campaign.

We have clients that are working with us for over 10 years and they are growing their advertising budgets every year. Take a look at what they say about this.

It should be clear that all billboards belonging to all companies are legal, authorized, but many of them are set in place without having all legal approvals or none at all.

If the billboards are planted without approvals, or they are not build according to codes and they are hazardous or the owner of the land that they are placed on didn't approve this, any of these cases can affect the prestige of the final client, since your brand and your products will appear on the billboard and the legality and the conformity of the billboard can affect the campaign and it's beneficiary.

The responsible beneficiaries that care about their reputation and the image of their company need to know what kind of billboards are using for their campaign, so they know the laws are respected.

The way the advertising billboard looks like should be very important, besides the graphical design, because if the billboard is fragile, unstable, neglected or attracts negative attention it will be a big minus for the campaign.

The billboards are part of the urban ambient and if we consider the western trends, they become more and more involved in the city scenery and tend to have different roles in urban architecture.

At our production facility we make all advertising materials ourselves, including the metal structure of the billboards and you can find out more here.

The billboard needs to be visible, not obstructed by vegetation, the printed materials need to be properly displayed, no creases or lacking visibility. 

You have the right for the Advertising Agency to periodically monitor the location and, if any problems arise, these should be fixed in a timely manner. If you notice a problem with a billboard that is included in your campaign, please contact us and we will fix it in the shortest time possible.

Before you establish which billboards you will use for your campaign, you have the right to define and communicate what are your expectations from the campaign. For example, the rise in sales for a certain department, traffic growth in your shop, implementation of a new product on the market or expand the awareness of your brand. If you didn't identify the strategy, we can help you define it. You can find more if you , read this.

YOUR RESPONSIBILITIES

Your vision is important and we will try to implement it as well as possible but in many cases we will ask you to give up images, colors or many information which, even if at first glance they seem all right, but don't work for outdoor advertising.

Always have in mind that in outdoor advertising you only have 5 seconds to impress your client. You can find more details about this in the section #How the graphic design should look

Always remember, our main goal is for your campaign to succeed. The wrong graphic design will yield unsatisfactory results.

If the graphic design is provided by you for the campaign, you need to send it in advance to us in order to be reviewed according to all governing laws (no 504/2002 including all later modifications, no 185/2013, along with other specific regulations). In case we see any non-conformities, we can help with the altering.

We reserve the right not to display on our billboards any sexual innuendos, explicit sexual themes, messages that incite social and sexual orientation discrimination, racism or ethnic segregation, messages that promote lack of trust in public institutions or references to fake acts or studies about human health and not least promotions that contain superlatives like "The best, The cheapest, The most...", without being based on a study that confirms these statements.

If you choose for us to make the graphic design for your campaign, we ask you to take into consideration the following:

1. Be honest with yourself and with your clients. We ask you for real data, up to date, that can really help us understand your challenges. We will consider all the data that you provide as real, so if proven wrong, you will be liable for all legal aspects.

2. Obey the copyright law. Do not provide images , colors, logos that can be viewed as an infringement on the rights of others, companies or private persons, even of your competitors. Try to be original, you have much more to gain.

3. Your vision is important and we will try to implement it as well as possible but in many cases we will ask you to give up images, colors or many information which, even if at first glance they seem all right, but don't work for outdoor advertising. Always have in mind that in outdoor advertising you only have 5 seconds to impress your client. You can find more details about this in the section #How the graphic design should look.

According to article 477 in 227/2015 law of Fiscal Code and Point 150 of 1/2016 Government Decision, the submission and payment of the local advertising tax is the obligation of the beneficiary of the advertising campaign. This is due to the City Hall in the area where the billboard is placed. Each City Hall decides the amount of this tax, it can be between 1 and 3% of the advertising services amount. This tax is due before 10th of each month and must be submitted by a monthly declaration.

This tax is due before 10th of each month and must be submitted by a monthly declaration. Now let's try to simplify what we just told you: the payment of local advertising tax is your obligation, as the beneficiary of the advertising campaign. This has to be paid every month, calculated as a percentage of the sum you pay for the advertising services. You have to submit a declaration and pay this tax to the local City Hall every month.

It seems complicated, right? Because it really is, but we are making things easy for you. We can deal with everything this implies so that you can make better use of your time to grow your business.

In the contract that we sign, we can stipulate that you can mandate us to submit , pay and keep in touch with local authorities for all these bureaucratic aspects, with no intervention on your part. The monthly declaration is automatically sent from our system towards the City Hall, so you can be sure this will not become an issue, and the local advertising tax will appear separately on your invoice, so it can be fiscally deducted.

ATTENTION! The local advertising tax is your obligation as the beneficiary of the campaign. There are many advertising agencies or outdoor advertising suppliers, that don't offer the service of submitting the monthly declarations and collecting this tax from the client in order to make the payment to the local authorities because it yields a load of work, but they also don't let their clients know that they owe this tax (that means you). In case of an audit, you are liable so no matter who you choose to work with, make sure you pay the local advertising tax.

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Graphic design guidelines for outdoor advertising

Frequently asked questions for which we prepared quick answers.

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