FIND OUT HOW A BILLBOARD IS BEING BUILT BY PENTA MEDIA ADVERTISING

How It’s Made

Penta Media » How it’s made

YOU PROBABLY NEVER IMAGINED THAT THE MAKING OF A PROFESSIONAL outdoor billboard IS SUCH A COMPLEX PROCESS AND IT INVOLVES MANY SPECIALISTS FROM MANY AREAS

hai să vezi cum fabricăm un panou la penta media

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SETTING THE LOCATION AND OBTAINING THE PERMITS

The locations chosen for the billboards needs to be positioned in such a way they offer unobstructed visibility by vegetation or buildings. Establishing the height and positioning of a billboard is also very important in order to obtain the highest visibility. 

These tasks are being done by graphic simulation using specific computer design programs. The height also has to be, according to the law of minimum 2.50 m. The billboard cannot be too tall because it has to be in the natural flow of the sight of persons passing by.

The permits for the construction of billboards are requested and obtained from proper authorities according to the law 50/1991 and 185/2013. They are, in order: Urban certificate, placement permits from the utility providers in the area, permit from the road administrator and then the final construction. The execution of the construction has to be supervised by the State Construction Inspection and will be coordinated by a site master and an engineer that is technically responsible for the execution according to approved plans.

The locations chosen for the billboards needs to be positioned in such a way they offer unobstructed visibility by vegetation or buildings. Establishing the height and positioning of a billboard is also very important in order to obtain the highest visibility. 

Orientarea panourilor se face prin simulare grafică  cu ajutorul unor programe de proiectare. Înălțimea unui panou publicitar o stabilim în așa fel încât să respecte cadrul legal (minim 2,50 m), dar în același timp să nu fie nici prea înalte, deoarece privirea trebuie să curgă natural pe acestea, fără efort.

Autorizarea panourilor se realizează conform legii 50/1991  și 185/2013, obținându-se certificat de urbanism, avize , autorizație de construcție și autorizație de la Drumurile Naționale. Execuția se realizează sub supravegherea Inspectoratului de Stat în Construcții și sub coordonarea dirigintelui de șantier și a responsabilului tehnic cu execuția.

Angajaţii Penta Media fac măsuratori în teren
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METAL STRUCTURE DESIGN

The design of the metal structure begins with the evaluation of wind action, done according to CR 1-1-4-2012, always considering the landforms and buildings in the area. The action of the wind on the billboard is transmitted to the metal structure, impacting the foundation of the construction. All the particularities of the construction are filled in a structural calculation program which shows the most impacted bars and nodes. 

Even if the billboards seem like simple constructions, they are not because the evaluation of forces in this kind of structure is work intensive due to the high number of component pieces. The design and execution of the billboards needs to be made by professionals.

Din punct de vedere structural, proiectarea unui panou publicitar începe cu evaluarea acțiunii vântului care se face conform CR 1-1-4-2012, ținând cont întotdeauna de orografia terenului și a clădirilor din zonă. Acțiunile rezultate din vânt se transmit de la afișul publicitar către structura de rezistență, ajungând în final în fundația panoului. Structura de rezistență este introdusă într-un program de calcul structural care determină barele și nodurile cele mai solicitate. 

Even if the billboards seem like simple constructions, they are not because the evaluation of forces in this kind of structure is work intensive due to the high number of component pieces. The design and execution of the billboards needs to be made by professionals.

METAL WORK AND COATING

The metal structure is made according to the design provided by our colleagues. Special shaped metal pieces (plates, flanges, architectural decor elements) are made with the plasma and oxyfuel cutting machine.

All pieces and materials are assembled in the production hall specially designated for metal work, equipped with machines for building proper metal structures. 

When the metal work is done, it is being sent to our partners for hot dip galvanizing. The structure is immersed in a bath of molten zinc at a temperature of around 450 °C. The zinc reaction with iron forms multiple layers of Fe-Zn alloy bonded with each other and with the base metal, which guarantees the billboard will look just as good in 50 years.

The metal structure is made according to the design provided by our colleagues. Special shaped metal pieces (plates, flanges, architectural decor elements) are made with the plasma and oxyfuel cutting machine.

All pieces and materials are assembled in the production hall specially designated for metal work, equipped with machines for building proper metal structures. 

When the metal work is done, it is being sent to our partners for hot dip galvanizing. The structure is immersed in a bath of molten zinc at a temperature of around 450 °C. The zinc reaction with iron forms multiple layers of Fe-Zn alloy bonded with each other and with the base metal, which guarantees the billboard will look just as good in 50 years.

Sudarea elementelor piesei înglobate
Macaraua ridică panoul publicitar

FOUNDATION, TRANSPORT AND CONSTRUCTION

The foundation of a billboard is very important for its stability because this kind of construction is subject to high wind action so it develops destabilizing torques at the base of the support. The foundations of the billboards contain embedded pieces with removable joints that are adjustable, with screws. The embedded piece is a metal structure inserted in the concrete block. It ensures the fastening of the above the ground structure and the transmission wind action towards the foundation ground.

The transport of the billboards to the construction site is done by truck or crane-truck. Most of the times, during the building we need the police's and the road administrator's assistance in order to avoid traffic incidents while we prepare the crane and we close off part of the road.

The foundation of a billboard is very important for its stability because this kind of construction is subject to high wind action so it develops destabilizing torques at the base of the support. The foundations of the billboards contain embedded pieces with removable joints that are adjustable, with screws. The embedded piece is a metal structure inserted in the concrete block. It ensures the fastening of the above the ground structure and the transmission wind action towards the foundation ground.

Transportul structurilor publicitare la locație se realizează cu autoutilitare sau cu automacarale cu transport agabaritic. De cele mai multe ori când instalăm un panou de mari dimensiuni, este necesară instituirea unor restrictii de circulatie în zonă, cu ajutorul Poliției sau a Drumurilor Naționale pentru a putea fixa macaraua în zona carosabilului.

DESIGN AND PRINT

This holds the secret for a good campaign! No matter how visible and busy and well exposed is the billboard where you choose to place your ad, if the design of the ad is not good, it will have a low to non existent impact. The message on the billboards needs to be short, bold, cognitive, smart and not in the least visible. We prepared for you the section client's guide which contains details that can help you understand how an outdoor ad should look like.

After the priorities of the campaign's are established, we prepare the graphic design according the client's requests and expectations.

The printing is being done at our production facility using large format printers. We can print on any given material and any dimension, using EcoSolvent and UV technology which ensures brighter colors and longer sun exposure resistance.

This holds the secret for a good campaign! No matter how visible and busy and well exposed is the billboard where you choose to place your ad, if the design of the ad is not good, it will have a low to non existent impact. The message on the billboards needs to be short, bold, cognitive, smart and not in the least visible. We prepared for you the section client's guide detalii care te pot ajuta să înțelegi cum ar trebui să arate o grafică de succes.

After the priorities of the campaign's are established, we prepare the graphic design according the client's requests and expectations.

The printing is being done at our production facility using large format printers. We can print on any given material and any dimension, using EcoSolvent and UV technology which ensures brighter colors and longer sun exposure resistance.

Ajustarea graficii pentru afșul care va fi printat

See campaigns we made for other clients and find out what they say about working with us.

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