BRAND ACTIVATION CAMPAIGN, SHOPPING CENTER OPENING
The Value Center brand represents a chain of shopping centers opened in Romania by foreign investors. The last two locations were opened in Baia Mare in 2018 and in Zalău in 2019.
Considering that this is a fairly new brand on the Romanian market, the client wanted to become known in order to have the main shops in the two areas.
In order to promote the two openings, in Baia Mare and Zalău, we used outdoor billboards and flyers distribution on the street and mailed in.
After the opening campaign we organized and we promoted monthly or bimonthly events in order to arise notoriety of the brand.
The two shopping centers still have a constant outdoor presence combined with an online campaign and flyer distribution, promotions for the shops in the centers, keeping a close relation with its clients.
Type: Brand awareness campaign
Client/Brand: Value Centre
Services and solutions: Outdoor regional advertising services, DTP, display materials