SUPERSPACER PRODUCT AND BRAND AWARENESS CAMPAIGN
Silcar Prod is a company that is active in the field of PVC joinery windows. They revolutionized the respective market in Romania, in the beginning of 2018 through the unique super spacer technology for thermal insulating glass and with totally robotic plating of the PVC doors with aluminum.
In this context, the client decided to implement the first national advertising campaign. It’s purpose was to make the brand and the new Romanian high-end products known to dealers and real estate developers.
The campaign proposal took into account the products and a quick connection to the target audience in order for them to quickly notice the uniqueness and the advantages of this technology.
The campaign was implemented in several counties: Arad, Maramureș, Timiș, Cluj, Bistrita-Năsăud, Harghita, Bihor, Alba, Sălaj, Satu-Mare on Backlits, Unipoles and Unisigns.
Type: Campanie de produs
Services and solutions: Graphic design, outdoor advertising services, DTP, display materials