REGIONAL BRANDING CAMPAIGN FOR THE DIY STORE NETWORK
MIRAL COM
CLIENT'S EXPERIENCE
Campaign objective
Miral Com is a company that developed a local network of shops for construction, interior design and finishing materials and tools since 1997.
The client presented us with a campaign brief that contained the objective of the campaign: “8 out of 10 persons should recognize the brand and be able to associate it with the activity domain”.
Campania implementată
The first part of the campaign was outdoor display and radio advertising, both for the brand awareness scope. After the brand and the locations of the shops were well known, we continued with product campaigns through outdoor advertising, transit, radio, advertising flyers and social media. The product campaigns are designed to interact with the public, to ask questions or to make the client ask questions about new constructions materials that they can find in our client’s shops.
In time, the shop network was expanded in other towns, so the campaign expanded along with them.
Type: Brand awareness campaign
Client/Brand: Miral Com
Services and solutions: Outdoor advertising services, graphic design, DTP, display materials
