FASHION

Target audience
Is represented by individuals or companies who may be most interested in your product or service. Usually, these target groups can be categorized according to a set of criteria such as: age, gender, location, education, socio-economic status, needs. Identifying the target group for your product is necessary regardless of the advertising channel you choose.

In addition to identifying the type of your customers, you must also identify the locations, the areas where you are most likely to find them. How do you do that? Identify the needs, interests, areas in which they spend their free time.

Examples of target advertising

1st case – Big commercial centers

The target audience in this case is comprise by two different categories: the companies that activate in the retail field and individuals. First outdoor advertising campaigns, launched before the opening of the center, will be addressed to the retail companies in order to ensure the required number of partners for the commercial center. The later outdoor campaigns will be focused on the consumers. The display should be in the central areas of the city, on the busiest streets, at the entrances of the city and in smaller towns in the area.

2nd case – A retailer fashion shop in a big commercial center

Outdoor advertising campaigns for in-store stores may be in collaboration with the commercial center or may be self-contained. In the case of smaller or lesser known stores, by conducting a campaign in collaboration with the center, will increase brand awareness by associating with the brand of the commercial center.

Understanding competition is an essential factor in marketing and advertising strategy for any type of business. Positioning your company in a crowded market can only be done by what differentiates you from other companies. Are you really different? Are your products or services slightly better than those offered by the competition? Anecdotally we can say that most of us think about our business that it stands out from the competition and that we have something special to offer customers, but maybe less than 10% we actually look and measure at what extent is this validated in the market.

Try to interact from the customer position with your competition, see if you have something to learn from the way they approach their customers.
Talk with their customers, but also with yours.It's interesting to find out what they like and don't like about your business and what you can improve.
In the digital age, the easiest way to research and know the competition is the Internet, where you have to do a thorough search, both related to products or services and customer opinions.

Examples of campaign preparation taking the competition into account:
The outdoor advertising campaigns for commercial centers and for in-store stores will be designed considering the competition. If there is another commercial center in the city, the display of the campaign has to be near the competition’s location, where you can find the target audience.

If the commercial center is the only one in town, the campaign has to be displayed on billboards located in the busiest areas of the city, around supermarkets and in the commercial areas of other smaller towns in the area.

In the case of an outdoor or any other advertising campaign, the establishment of your strengths starts from the study of the competition and from the real identification of your customers' needs. You don't just have to differentiate yourself from the competition, but you have to come up with solutions and products that help the evolution of the market and the satisfaction of your customers' needs.

For a big commercial center, the most important advantage is the fact that a client can find almost anything they need to buy on their grounds so the customers can save time while on a shopping session and they can spend their free time in the same place. Also, the big commercial centers are popular among the younger generations for being a meeting place, a place where they can have fun.

The strengths of an in-store store are: they “borrow” the notoriety of the commercial center and once customers arrive in the commercial center, there is a distinct possibility to choose a store located there instead of going in another part of town to find a similar shop. Also, they can provide affordable products, a diversity that appeal to clients, services offered to the potential customers, well trained staff.

• Clearly identify who is your target audience.
• Display your campaign on billboards close to your target audience.
• Display your campaign on billboards at entrances to the city where a lot of people are passig by coming from other cities.
• Target competition by exhibiting on billboards in their areas of interest.
• Use outdoor advertising together with social media tools, in the graphic design of your outdoor campaign, insert your social media addresses. Online, use the adapted graphic design made for the billboards, so that the two displays can be easily associated, thus increasing your notoriety.
• Outdoor advertising goes hand in hand with online. Avoid displaying phone numbers on billboards, rather insert a site address to direct your audience to it. It must be easy to use and have a modern and airy look. The public will remember the name of the company or the name of the residential complex and will later search for them online, reaching your website, and if it is well done, there are great chances for them to contact you. 

It is important to have a discussion with us, in order for you to be sure that the promotion solution will meet your expectations.

We know that your ideas and vision are important and we always try to implement them as faithfully as possible in the campaign.

At the same time, it's important to trust the advertising agency who's goal is also to get the best results from your campaign. Sometimes, we will suggest you to give up ideas, images or colors that - although, at first glance, they seem fine - for outdoor advertising they don't work.

Think that you only have 5 seconds to impress the customer with a billboard. You can find out more in the #How the graphic design should look.

It would be ideal for you to establish a budget that you want to allocate to the campaign, at least for the next 6 months, and then, depending on the response you have following this promotion, to supplement it.

The implementation of the advertising campaign is designed to work as easily as possible for you. We take care of everything.

After establishing together the areas of interest, the target audience and the campaign budget, we select, also together, those advertising spaces that best value your business. You will be able to view the proposed advertising supports, interactively, on a map with GPS positions, pictures and information about the audience and points of interest in the vicinity of that billboard.

We establish together the promotion strategy, the campaign interval and the graphic design. Through simulations actually placed over a picture of a billboard similar to the one you choose for promotion, you will be able to figure out what the implemented campaign will look like #how the graphic design should look like.

Afterwards, we take care of the #printing of the advertising materials for the billboard. We can also offer you free print samples. The next step is to install the printed materials on the billboards. After the campaign is implemented, you will receive an installation report, which also contains photos of the ready installed banners on the billboards.

We suggest you follow the results of your campaign in order to quantify the return on investment in the outdoor advertising. How can you do this? Simple, when you interact by email or phone with a new customer, you always ask them how they came to contact you..

It is also important to pay attention to the overlapping or intersecting effect of different promotion methods, as many customers will be inclined to say that they found out about you from the online environment, even if the decision to contact you or find out more about you came after viewing an outdoor campaign.

Online is complementary to outdoor: the customer can retain your brand or product on the billboard and act later, looking for information online about your company.