National campaign on outdoor billboards, large prints.
Topanel is a top Romanian company, specialized in production and distribution of thermal insulation materials. The company produces the whole range of thermal insulation panels with polyurethane, mineral wool and polystyrene thermal insulation.
Also, Topanel delivers well documented and customized solutions for any application of either sandwich elements, conventional elements or combined products.
Topanel wants to increase brand awareness and to consolidate it's market position trough a national outdoor campaign.
Depending on the location, they chose either displaying by association with partner brands, local dealers or just own brand display. The locations were chosen along European roads with high traffic.
The graphic design for the campaign was very simple and was focused only on the TOPANEL brand and the easy product association with the brand in the consumers mind.
The campaign took place in Maramures, Bistrița-Năsăud, Sălaj and Cluj counties.
Type: Brand awareness campaign
Services and solutions: National outdoor campaign, DTP, print production