BRAND AWARENESS CAMPAIGN FOR METAL ROOFING PRODUCER
OLINT COM is a company with over 20 years of experience on the market, mainly selling construction and interior design materials. In 2010 they expanded the activity with the production of roofing materials under a new brand.
Rufster produces, starting in 2010, their own metal roofing materials – metal tiles, corrugated metal sheets and accessories.
The client wanted the brand to become nationally known since the initial launch was in the areas of Moldavia and Bucovina.
The campaign is ongoing on large billboards since 2016, nationally. If in the beginning the campaign was seasonal, during the peak sales period of the summer, in the last few years the client opted for a year long exposure, and ended up being very well known in several counties.
Type: Brand awareness campaign
Services and solutions: Outdoor advertising services, DTP, advertising materials