PRODUCT AND BRAND AWARENESS CAMPAIGN
Granital sells natural stone for interior and exterior design. The showroom opened in 2007, through a Romanian-Italian partnership.
The client set out to try to change people's preferences, from the classic choices - ceramic wall and floor tiles - to the idea of natural stone or marble.
To promote the client, the means used were the outdoor advertising on large billboards, vehicle customization and marking the headquarters by placing a billboard on the grounds.
Type: Brand awareness and product campaign
Client/Brand: Granital B&B
Services and solutions: Outdoor advertising services, DTP, display materials