BRAND AWARENESS CAMPAIGN
The Benvenuti company was established in the spring of 2004 when the first store was opened in Timisoara.
Benvenuti aims towards the leadership of shoe and leather retail for clients with medium and high income. Today, the Benvenuti network owns 56 shops branded Benvenuti and Enzo Bertini.
The purpose of the campaign was the promotion of the Benvenuti brand and shops.
The outdoor campaign extended outside the city, along the roads used to enter it for regional advertising and inside the city, close to the shops.