Transit advertising and directional panels
CATENA
CLIENT'S EXPERIENCE
Campaign objective
The Catena brand was created in 1999, while Fildas Trading bought the majority shares package of Argesfarm. Starting with 30 locations, Catena expanded by 2012 to be the largest and most appreciated pharmacy network. In it's 20 years of existence, Catena has established itself not only as the biggest authentic Romanian brand, but as a leader in pharmaceutical retail, with over 720 pharmacies all over the country.
The client wanted to direct vehicle and pedestrian traffic to the location of their pharmacies and increase the number of clients visiting their places of business.
Considering the specificity of Catena’s clients, we mainly targeted the traffic inside the cities. We concentrated mainly of directing the potential clients toward the Catena pharmacies.
The campaign was implemented in both media of the type mesh, located in the vicinity of medical units, through directional panels located along busy streets, as well as by public transport .
Type: Clients fidelity campaign
Client/Brand: Catena
Services and solutions: Transit advertising services, directional panels advertising services, display materials
