{"id":10134,"date":"2021-05-04T09:01:32","date_gmt":"2021-05-04T06:01:32","guid":{"rendered":"https:\/\/www.pentamedia.ro\/?p=10134"},"modified":"2021-05-04T09:01:32","modified_gmt":"2021-05-04T06:01:32","slug":"afisul-publicitar-tipuri-modele-si-idei-de-realizare-a-afiselor-creative","status":"publish","type":"post","link":"https:\/\/www.pentamedia.ro\/en\/blog\/afisul-publicitar-tipuri-modele-si-idei-de-realizare-a-afiselor-creative\/","title":{"rendered":"Afisul publicitar &#8211; tipuri, modele si idei de realizare a afiselor creative"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Industria publicit\u0103\u021bii evolueaz\u0103 \u00een fiecare sezon, trendurile apar \u0219i dispar, \u00eens\u0103 metodele de promovare care \u0219i-au dovedit eficien\u021ba de-a lungul timpului r\u0103m\u00e2n mereu \u00een topul preferin\u021belor exper\u021bilor \u00een marketing. Unul dintre cele mai longevive instrumente de publicitate este afi\u0219ul, care, prin impactul vizual pe care \u00eel are asupra privitorului, ajut\u0103 \u00een mod decisiv la atingerea obiectivelor de business, indiferent de industria pentru care este utilizat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen articolul de mai jos, vei afla cum s\u0103 realizezi un afi\u0219 publicitar de succes, cum s\u0103 \u00eel plasezi pentru a avea vizibilitate sporit\u0103 la public \u0219i ce gre\u0219eli s\u0103 evi\u021bi atunci c\u00e2nd folose\u0219ti aceast\u0103 metod\u0103 de promovare.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_11 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/afisul-publicitar-tipuri-modele-si-idei-de-realizare-a-afiselor-creative\/#Definitie_si_reguli_de_realizare_a_afiselor_publicitare\" title=\"Defini\u021bie \u0219i reguli de realizare a afi\u0219elor publicitare\">Defini\u021bie \u0219i reguli de realizare a afi\u0219elor publicitare<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/afisul-publicitar-tipuri-modele-si-idei-de-realizare-a-afiselor-creative\/#Tipuri_de_afise_publicitare\" title=\"Tipuri de afi\u0219e publicitare\">Tipuri de afi\u0219e publicitare<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/afisul-publicitar-tipuri-modele-si-idei-de-realizare-a-afiselor-creative\/#Tipuri_de_suporturi_outdoor_pentru_afisele_publicitare\" title=\"Tipuri de suporturi outdoor pentru afi\u0219ele publicitare\">Tipuri de suporturi outdoor pentru afi\u0219ele publicitare<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/afisul-publicitar-tipuri-modele-si-idei-de-realizare-a-afiselor-creative\/#De_ce_sa_alegi_afisul_publicitar_ca_metoda_de_promovare\" title=\"De ce s\u0103 alegi afi\u0219ul publicitar ca metod\u0103 de promovare\">De ce s\u0103 alegi afi\u0219ul publicitar ca metod\u0103 de promovare<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/afisul-publicitar-tipuri-modele-si-idei-de-realizare-a-afiselor-creative\/#Greseli_ce_trebuie_evitate_in_conceperea_afisului_publicitar\" title=\"Gre\u0219eli ce trebuie evitate \u00een conceperea afi\u0219ului publicitar\">Gre\u0219eli ce trebuie evitate \u00een conceperea afi\u0219ului publicitar<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Definitie_si_reguli_de_realizare_a_afiselor_publicitare\"><\/span><span style=\"font-weight: 400;\">Defini\u021bie \u0219i reguli de realizare a afi\u0219elor publicitare<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Afi\u0219ul publicitar<\/b><span style=\"font-weight: 400;\"> este unul dintre cele mai vechi exemple de mijloace de promovare a unui produs sau a unui serviciu, \u00eens\u0103 poate fi folosit \u0219i de c\u0103tre organiza\u021bii care nu au ca obiectiv profitul comercial, pentru a crea campanii de <\/span><i><span style=\"font-weight: 400;\">awareness<\/span><\/i><span style=\"font-weight: 400;\">. Mesajul publicitar este imprimat pe o suprafa\u021b\u0103 (h\u00e2rtie, p\u00e2nz\u0103 etc.) \u0219i este afi\u0219at \u00een locuri vizibile, \u00een func\u021bie de scopul pentru care a fost creat. Poate avea diverse dimensiuni, iar conceptul care st\u0103 la baza realiz\u0103rii sale poate fi unul simplu, direct sau unul creativ, criptat, ori cu efecte vizuale spectaculoase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentamedia te sf\u0103tuie\u0219te s\u0103 integrezi un astfel de instrument de marketing \u00eentr-o <\/span><b>strategie de promovare<\/b><span style=\"font-weight: 400;\">, \u00een cadrul c\u0103reia sunt setate \u021belurile, metodele de implementare, bugetul disponibil \u0219i modalit\u0103\u021bile de evaluare a rezultatelor campaniei publicitare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, atunci c\u00e2nd se dore\u0219te conceperea unui afi\u0219 publicitar, trebuie s\u0103 iei \u00een considerare o serie de factori. Iat\u0103 cei mai importan\u021bi dintre ace\u0219tia:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Segmentarea publicului<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Identific\u0103 sectorul de public c\u0103ruia dore\u0219ti s\u0103 te adresezi. \u00cen func\u021bie de acest criteriu, vei alege tonul \u0219i design-ul afi\u0219ului. Un mesaj destinat adolescen\u021bilor va suna diferit fa\u021b\u0103 de unul adresat persoanelor peste 60 de ani. La fel, dac\u0103 dore\u0219ti s\u0103 comunici un mesaj mediului de afaceri, vei folosi un limbaj elevat, spre deosebire de situa\u021bia \u00een care concepi unul pentru participan\u021bii unui festival de muzic\u0103, de exemplu.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Conceptul<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La baza oric\u0103rui afi\u0219 publicitar se afl\u0103 un concept. Fie c\u0103 dore\u0219ti s\u0103 creezi un poster de tip testimonial, o imagine care s\u0103 promoveze un model comportamental sau s\u0103 afi\u0219ezi un <\/span><i><span style=\"font-weight: 400;\">endorsement<\/span><\/i><span style=\"font-weight: 400;\">, asigur\u0103-te c\u0103 ai o idee clar\u0103 despre ce anume ce va transmite afi\u0219ul respectiv.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Copy-ul<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Compune un text clar care s\u0103 fie inclus \u00een cadrul posterului, iar privitorii s\u0103 \u00een\u021beleag\u0103 inten\u021bia ta. Evit\u0103 compozi\u021biile lungi, ce con\u021bin cuvinte greu de citit, deoarece majoritatea trec\u0103torilor nu au suficient timp la dispozi\u021bie pentru a parcurge tot cuprinsul. Ar trebui ca acesta s\u0103 fie scurt, dar memorabil.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Grafica<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Elementele vizuale sunt esen\u021biale \u00een crearea unui afi\u0219 de impact. Fonturile, culorile, dimensiunile textului, fotografiile sau ilustra\u021biile, fundalul &#8211; toate acestea trebuie \u00eembinate \u00eentr-o manier\u0103 armonioas\u0103 care s\u0103 contribuie la sugerarea mesajului pe care dore\u0219ti s\u0103-l transmi\u021bi.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Calitatea imprim\u0103rii<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Asigur\u0103-te c\u0103 afi\u0219ul este imprimat la claritate maxim\u0103 \u0219i c\u0103 aspectul acestuia respect\u0103 a\u0219tept\u0103rile publicului. Exper\u021bii Pentamedia te vor ajuta s\u0103 <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/imprimari-de-mari-dimensiuni\/\"><span style=\"font-weight: 400;\">imprimi<\/span><\/a><span style=\"font-weight: 400;\"> reclamele ideale pentru business-ul t\u0103u, la cele mai \u00eenalte standarde din industria OOH (<\/span><b>publicitate out-of-home<\/b><span style=\"font-weight: 400;\">)\/<\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/\"><span style=\"font-weight: 400;\">outdoor<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Suportul \u0219i plasarea afi\u0219ului<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nu \u00een ultimul r\u00e2nd, consult\u0103-te cu speciali\u0219tii pentru a g\u0103si cele mai bune solu\u021bii de afi\u0219are a mesajelor tale. Alege suporturile potrivite \u0219i pozi\u021bionarea cu cele mai mari \u0219anse de reu\u0219it\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen sec\u021biunile urm\u0103toare vei afla care sunt recomand\u0103rile echipe Pentamedia \u00een privin\u021ba alegerii tipului de afi\u0219 potrivit, a panourilor adecvate \u0219i unde ar trebui s\u0103 amplasezi aceste reclame \u00een func\u021bie de obiectivele tale.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipuri_de_afise_publicitare\"><\/span><span style=\"font-weight: 400;\">Tipuri de afi\u0219e publicitare<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cunosc\u0103torii principiilor de marketing \u0219tiu c\u0103 modelul de afi\u0219 va fi ales \u00een conformitate cu natura business-ului sau a organiza\u021biei tale, precum \u0219i cu obiectivele pe care dore\u0219ti s\u0103 le \u00eendepline\u0219ti. \u00cen continuare, vei descoperi principalele categorii de postere existente \u00een industria publicit\u0103\u021bii.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Afi\u0219ul publicitar de tip <\/b><b><i>infomercial<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este cel mai des \u00eent\u00e2lnit tip de reclam\u0103 \u0219i are un aspect standard. Le po\u021bi observa adesea pe cl\u0103diri sau locurile special amenajate pentru mesaje publicitare, precum \u0219i pe panourile de mari dimensiuni. Ele vorbesc, \u00een general, despre un produs sau un serviciu recent lansat. \u00cen cadrul s\u0103u se reg\u0103se\u0219te, de obicei, o imagine a produsului \u0219i o parte dintre beneficiile acestuia.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Afi\u0219ul pentru <\/b><b><i>brand awareness<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Acest tip de afi\u0219 se concentreaz\u0103 mai pu\u021bin pe promovarea comercial\u0103 \u0219i mai mult asupra identific\u0103rii unei probleme, pentru care business-ul respectiv are o solu\u021bie. Organiza\u021bia ocup\u0103 un loc secundar \u00eentr-un astfel de concept, iar esen\u021bial\u0103 este conexiunea pe care aceasta o creeaz\u0103 cu publicul s\u0103u. Un astfel de produs publicitar solicit\u0103 o viziune mai creativ\u0103, care s\u0103 incite interesul privitorilor.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Afi\u0219e pentru spectacole<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O alt\u0103 categorie comun\u0103 de afi\u0219e sunt cele pentru evenimentele culturale: concerte, spectacole de teatru, festivaluri, lans\u0103ri de carte sau de albume. \u0218i acestea au un <\/span><i><span style=\"font-weight: 400;\">layout<\/span><\/i><span style=\"font-weight: 400;\"> comun, u\u0219or de recunoscut, pentru ca cel care observ\u0103 afi\u0219ul s\u0103 con\u0219tientizeze rapid mesajul promovat.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Afi\u0219e politice<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Caracteristice mai ales perioadelor de campanie electoral\u0103, acestea promoveaz\u0103 programele de guvernare propuse de diverse partide sau actori de pe scena politic\u0103.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Afi\u0219e de mod\u0103<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Av\u00e2nd \u00een centru imaginea unui produs, a unui model sau logo-ul unui brand, afi\u0219ele pentru industria fashion urmeaz\u0103, de obicei, un tipar comun, simplu \u0219i sunt expuse \u00een locuri unde publicul are timp s\u0103 le priveasc\u0103, cum este cazul <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/bus-shelter\/\"><span style=\"font-weight: 400;\">panourilor bus shelter<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Afi\u0219e corporate<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Companiile multina\u021bionale utilizeaz\u0103 publicitatea out-of-home pentru a-\u0219i promova brandul. Spre deosebire de organiza\u021biile mai mici, care vor s\u0103 atrag\u0103 aten\u021bia asupra unui bun sau a unui serviciu, corpora\u021biile creeaz\u0103 mesaje care s\u0103 le promoveze imaginea per ansamblu.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Afi\u0219e pentru campanii de <\/b><b><i>awareness<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De asemenea, posterele \u0219i panourile pot fi folosite \u0219i \u00een serviciul comunit\u0103\u021bii. Autorit\u0103\u021bile \u0219i organiza\u021biile non-profit pot apela la afi\u0219e pentru a crea <\/span><i><span style=\"font-weight: 400;\">awareness<\/span><\/i><span style=\"font-weight: 400;\"> \u00een jurul unei probleme care vizeaz\u0103 o mare parte dintre membrii societ\u0103\u021bii: chestiuni de siguran\u021b\u0103, recomand\u0103ri de ordin medical \u0219i tot a\u0219a.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Afi\u0219e motiva\u021bionale<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un alt tip de comunicare abordat de companii este cel afirmativ. Bazate pe scurte texte cu mesaje optimiste, acestea \u00ee\u0219i propun s\u0103 declan\u0219eze o emo\u021bie pozitiv\u0103 privitorului, pe care acesta o va asocia cu brandul respectiv.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipuri_de_suporturi_outdoor_pentru_afisele_publicitare\"><\/span><span style=\"font-weight: 400;\">Tipuri de suporturi outdoor pentru afi\u0219ele publicitare<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pe l\u00e2ng\u0103 con\u021binut, produsele publicitare imprimate pot fi categorisite \u0219i dup\u0103 tipul suportului prin care sunt expuse. Mai jos se reg\u0103sesc cele mai eficiente moduri de afi\u0219are a reclamelor.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Backlit Billboards<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Situate, de obicei, \u00een interiorul ora\u0219elor, acestea sunt iluminate, pentru a putea avea o vizibilitate crescut\u0103 inclusiv seara sau pe timpul nop\u021bii. Este recomandat s\u0103 le utilizezi \u00een cazul \u00een care dore\u0219ti s\u0103 cre\u0219ti notorietatea unei m\u0103rci sau s\u0103 promovezi anumite produse. Po\u021bi vedea <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/backlit\/\"><span style=\"font-weight: 400;\">find out more here<\/span><\/a><span style=\"font-weight: 400;\"> dimensiunile \u0219i alte caracteristici ale unui astfel de panou.\u00a0<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-10136\" src=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-panou-backlit-300x206.jpg\" alt=\"panou backlit\" width=\"300\" height=\"206\" srcset=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-panou-backlit-300x206.jpg 300w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-panou-backlit-1024x703.jpg 1024w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-panou-backlit-768x528.jpg 768w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-panou-backlit-1536x1055.jpg 1536w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-panou-backlit-16x12.jpg 16w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-panou-backlit.jpg 2031w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>Billboard-uri<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Acest tip de afi\u0219aj are m\u0103rimi mai mari dec\u00e2t cele men\u021bionate anterior. De aceea, sunt create pentru a fi observate de c\u0103tre trec\u0103torii afla\u021bi \u00een deplasare. <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/unisign\/\"><span style=\"font-weight: 400;\">Billboard-urile<\/span><\/a><span style=\"font-weight: 400;\"> se pozi\u021bioneaz\u0103 \u00een zonele limitrofe ale centrelor urbane sau pe drumurile na\u021bionale.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Unipol<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O alt\u0103 op\u021biune cu impact puternic asupra unui num\u0103r mare de persoane sunt <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/unipol\/\"><span style=\"font-weight: 400;\">panourile Unipol<\/span><\/a><span style=\"font-weight: 400;\">, amplasate, de obicei, pe drumuri europene, autostr\u0103zi sau centuri ocolitoare. Acestea \u00ee\u021bi ofer\u0103 un raport cost-beneficiu extrem de avantajos \u0219i sunt dedicate campaniilor de promovare na\u021bionale sau campaniilor de produs. Pot fi utilizate \u0219i pentru a crea <\/span><i><span style=\"font-weight: 400;\">awareness<\/span><\/i><span style=\"font-weight: 400;\"> \u00een jurul unui brand.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Mesh publicitar<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reclamele pozi\u021bionate pe fa\u021badele cl\u0103dirilor poart\u0103 numele de <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/mesh\/\"><span style=\"font-weight: 400;\">mesh-uri publicitare<\/span><\/a><span style=\"font-weight: 400;\"> \u0219i sunt eficiente datorit\u0103 expunerii \u00een arii cu trafic auto \u0219i pietonal. \u00cen general, au dimensiuni mai mari de 20 de metri p\u0103tra\u021bi sunt ideale pentru campaniile de produs sau cele na\u021bionale.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Advertising prisms<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Afi\u0219ele utilizate pentru realizarea <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/prisme\/\"><span style=\"font-weight: 400;\">prismelor publicitare<\/span><\/a><span style=\"font-weight: 400;\"> promoveaz\u0103, \u00een general, campanii de scurt\u0103 durat\u0103, evenimente sau promo\u021bii. Sunt pozi\u021bionate \u00een zone ultracentrale \u0219i foarte aglomerate, \u00een arii protejate istoric, unde nu exist\u0103 posibilitatea expunerii altor mijloace publicitare.\u00a0<\/span><br \/>\n<b><\/b><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-10137\" src=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-prisme-publicitare-300x217.jpg\" alt=\"prisme publicitare\" width=\"300\" height=\"217\" srcset=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-prisme-publicitare-300x217.jpg 300w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-prisme-publicitare-1024x740.jpg 1024w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-prisme-publicitare-768x555.jpg 768w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-prisme-publicitare-1536x1109.jpg 1536w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-prisme-publicitare-16x12.jpg 16w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/05\/3.-prisme-publicitare.jpg 1800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>Panouri direc\u021bionale<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/directionale\/\"><span style=\"font-weight: 400;\">Direc\u021bionalele<\/span><\/a><span style=\"font-weight: 400;\"> se caracterizeaz\u0103 prin dimensiuni reduse \u0219i au scopul de a informa \u0219i de a ajuta privitorul s\u0103 se orienteze c\u0103tre loca\u021biile business-ului promovat. Le po\u021bi observa pe st\u00e2lpii de electricitate sau de iluminat public din ora\u0219e.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Afi\u0219e publicitare de tranzit<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Acestea reprezint\u0103 o form\u0103 dinamic\u0103 de publicitate \u0219i ofer\u0103 impact at\u00e2t fa\u021b\u0103 de traficul auto, c\u00e2t \u0219i fa\u021b\u0103 de cel pietonal. <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/tranzit\/\"><span style=\"font-weight: 400;\">Afi\u0219ele de tranzit<\/span><\/a><span style=\"font-weight: 400;\"> create de Pentamedia \u00ee\u021bi asigur\u0103 o expunere \u00eendelungat\u0103, datorit\u0103 faptului c\u0103 acestea sunt afi\u0219ate mult timp \u00een trafic. Sunt ideale pentru promovarea produselor \u0219i a brandurilor.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Reclame pentru sta\u021bii de autobuze<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/bus-shelter\/\"><span style=\"font-weight: 400;\">Afi\u0219ele expuse \u00een sta\u021biile de autobuz<\/span><\/a><span style=\"font-weight: 400;\"> pot fi utilizate cu succes \u00een promovarea produselor \u0219i a serviciilor sau \u00een campaniile de recrutare. Deoarece c\u0103l\u0103torii care a\u0219teapt\u0103 \u00een aceste zone au mai mult timp la dispozi\u021bie, sunt dispu\u0219i s\u0103 citeasc\u0103 afi\u0219e cu un con\u021binut mai bogat. Dimensiunile acestora pot varia, \u00eens\u0103 este esen\u021bial ca imprimarea s\u0103 se realizeze la cele mai \u00eenalte standarde.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"De_ce_sa_alegi_afisul_publicitar_ca_metoda_de_promovare\"><\/span><span style=\"font-weight: 400;\">De ce s\u0103 alegi afi\u0219ul publicitar ca metod\u0103 de promovare<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00centr-o perioad\u0103 marcat\u0103 de evolu\u021bia mediului digital, promovarea prin afi\u0219e poate p\u0103rea de domeniul trecutului. \u00cens\u0103 dac\u0103 prive\u0219ti \u00een jurul t\u0103u, vei observa c\u0103 aceast\u0103 impresie este una fals\u0103. <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/de-ce-outdoor\/\"><span style=\"font-weight: 400;\">Publicitatea outdoor<\/span><\/a><span style=\"font-weight: 400;\"> aduce o serie de beneficii pe care alte mijloace nu le pot oferi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Descoper\u0103 principalele avantaje ale acestei metode de promovare:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; afi\u0219ele sunt vizualizate de un num\u0103r mare de persoane, f\u0103r\u0103 a putea fi evitate, a\u0219a cum se \u00eent\u00e2mpl\u0103 adesea \u00een cazul publicit\u0103\u021bii digitale, care poate fi blocat\u0103;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; poate fi personalizat\u0103: o campanie publicitar\u0103 care utilizeaz\u0103 afi\u0219ele va fi creat\u0103 dup\u0103 parametri concre\u021bi: public \u021bint\u0103, pozi\u021bionare, individualizarea mesajului etc.;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; publicul are o percep\u021bie pozitiv\u0103 asupra promov\u0103rii out-of-home: mai bine de 80% dintre persoane consider\u0103 acest mod de publicitate ca fiind de \u00eencredere \u0219i informativ;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; afi\u0219ele publicitare sunt eficiente \u00een influen\u021barea comportamentului consumatorilor: au o rat\u0103 de succes ridicat\u0103 \u00een ceea ce prive\u0219te r\u0103spunsul acestora la \u00eendemnul de a cump\u0103ra sau de a accesa un brand;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; raportul cost-beneficii este foarte avantajos: afi\u0219ele \u00ee\u021bi asigur\u0103 expunere \u00eendelungat\u0103 \u0219i sunt privite de un num\u0103r mare de persoane, la pre\u021buri relativ mici;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; atunci c\u00e2nd realizate \u00een mod inteligent, pot contribui la \u00eembun\u0103t\u0103\u021birea aspectului unui spa\u021biu public, iar oamenii apreciaz\u0103 acest efect;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; dat fiind c\u0103 tot mai multe persoane \u00eencearc\u0103 s\u0103 scurteze timpul petrecut \u00een mediul online, publicitatea stradal\u0103 are \u0219anse mai mari de a-\u0219i atinge scopul.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, exist\u0103 numeroase motive pentru care s\u0103-\u021bi \u00eendrep\u021bi eforturile de marketing c\u0103tre metodele considerate tradi\u021bionale. Longevitatea \u0219i succesul acestora sunt asigurate de c\u0103tre calit\u0103\u021bile incontestabile \u0219i eficien\u021ba ridicat\u0103.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Greseli_ce_trebuie_evitate_in_conceperea_afisului_publicitar\"><\/span><span style=\"font-weight: 400;\">Gre\u0219eli ce trebuie evitate \u00een conceperea afi\u0219ului publicitar<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Un afi\u0219 de promovare \u00ee\u0219i va atinge scopul dac\u0103 este conceput \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 poat\u0103 transmite mesajul inten\u021bionat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 ce erori s\u0103 evi\u021bi \u00een realizarea materialelor publicitare:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; utilizarea unor imagini care nu contribuie la conturarea mesajului dorit: nu este suficient ca acestea s\u0103 fie captivante sau spectaculoase, ci ele trebuie s\u0103 ac\u021bioneze ca un \u201evehicul\u201d de transmitere a informa\u021biei. Cu alte cuvinte, trebuie s\u0103 sugereze ceea ce pl\u0103nuie\u0219ti tu s\u0103 faci cunoscut publicului: valorile business-ului t\u0103u, calit\u0103\u021bile produselor etc.;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; aglomerarea cu text sau detalii vizuale: afi\u0219ul trebuie s\u0103 fie simplu \u0219i rapid de parcurs;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; omi\u021bi s\u0103 incluzi un \u00eendemn (<\/span><i><span style=\"font-weight: 400;\">call-to-action<\/span><\/i><span style=\"font-weight: 400;\">): majoritatea afi\u0219elor trebuie s\u0103 fie concepute \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 \u00eencurajeze publicul s\u0103 treac\u0103 la ac\u021biune (s\u0103 cumpere un produs, s\u0103 viziteze un site sau o loca\u021bie \u0219i altele);<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; imprimarea la calitate slab\u0103: dat fiind c\u0103 un afi\u0219 este parte a imaginii companiei tale \u00een fa\u021ba publicului, este imperios necesar s\u0103 fii atent la toate detaliile, iar tip\u0103rirea este unul dintre acestea. Asigur\u0103-te c\u0103 imaginea este clar\u0103, nepixelat\u0103, iar culorile sunt cele dorite. Datorit\u0103 tehnologiilor avansate pe care le folose\u0219te, echipa Pentamedia poate realiza <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/imprimari-de-mari-dimensiuni\/\"><span style=\"font-weight: 400;\">printuri de mari dimensiuni<\/span><\/a><span style=\"font-weight: 400;\"> la calitate \u00eenalt\u0103.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Domeniul publicit\u0103\u021bii evolueaz\u0103 permanent, iar odat\u0103 cu el, cump\u0103r\u0103torii devin din ce ce \u00een ce mai educa\u021bi \u0219i mai sofistica\u021bi atunci c\u00e2nd evalueaz\u0103 mesajele la care sunt expu\u0219i. Prin urmare, pentru a avea succes, trebuie s\u0103 cuno\u0219ti instrumentele disponibile pentru a te promova \u00een mod eficient. Dintre acestea, afi\u0219ele publicitare se afl\u0103 \u00een topul preferin\u021belor pentru toate sectoarele de activitate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sursa foto: shutterstock.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Industria publicit\u0103\u021bii evolueaz\u0103 \u00een fiecare sezon, trendurile apar \u0219i dispar, \u00eens\u0103 metodele de promovare care \u0219i-au dovedit eficien\u021ba de-a lungul timpului r\u0103m\u00e2n mereu \u00een topul preferin\u021belor exper\u021bilor \u00een marketing. Unul dintre cele mai longevive instrumente de publicitate este afi\u0219ul, care, prin impactul vizual pe care \u00eel are asupra privitorului, ajut\u0103 \u00een mod decisiv la atingerea &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/afisul-publicitar-tipuri-modele-si-idei-de-realizare-a-afiselor-creative\/\"> <span class=\"screen-reader-text\">Afisul publicitar &#8211; tipuri, modele si idei de realizare a afiselor creative<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":10135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[31,33,32,34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Afisul publicitar - tipuri, modele si idei de realizare a afiselor creative | pentamedia.ro<\/title>\n<meta name=\"description\" content=\"Descoper\u0103 mai multe despre \u279c Afisul publicitar - 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