{"id":10093,"date":"2021-03-01T09:29:36","date_gmt":"2021-03-01T07:29:36","guid":{"rendered":"https:\/\/www.pentamedia.ro\/?p=10093"},"modified":"2021-03-01T09:29:36","modified_gmt":"2021-03-01T07:29:36","slug":"ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati","status":"publish","type":"post","link":"https:\/\/www.pentamedia.ro\/en\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/","title":{"rendered":"OOH advertising &#8211; cum poti folosi aceasta metod\u0103 de publicitate fizica in functie de consumatorii vizati"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Publicitatea outdoor, numit\u0103 \u0219i OOH (out-of-home) advertising r\u0103m\u00e2ne o metod\u0103 popular\u0103 de promovarea a afacerilor, care la nivel global formeaz\u0103 o industrie de peste 40 de miliarde de dolari. Statisticile arat\u0103 c\u0103 98% dintre oamenii din toat\u0103 lumea v\u0103d cel pu\u021bin un anun\u021b billboard pe s\u0103pt\u0103m\u00e2n\u0103, iar 68% dintre consumatori afirm\u0103 c\u0103 decid ce s\u0103 cumpere c\u00e2nd sunt \u00een ma\u0219in\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest lucru se datoreaz\u0103 faptului c\u0103 OOH advertising nu poate fi evitat\u0103 de c\u0103tre consumatori. \u00cen plus, prin expunere continu\u0103 la mesajele publicitare transmise astfel, oamenii au cu siguran\u021b\u0103 o reac\u021bie \u0219i sunt convin\u0219i s\u0103 ac\u021bioneze. Mai jos po\u021bi afla ce \u00eenseamn\u0103 OOH \u0219i care sunt c\u00e2teva dintre tipurile de OOH advertising, \u00een func\u021bie de consumatorii c\u0103rora se adreseaz\u0103.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_11 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#Publicitate_OOH_pentru_soferi\" title=\"Publicitate OOH pentru \u0219oferi\">Publicitate OOH pentru \u0219oferi<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#Campanii_Out_of_home_advertising_destinate_pietonilor\" title=\"Campanii Out of home advertising destinate pietonilor\">Campanii Out of home advertising destinate pietonilor<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Publicitate_OOH_pentru_soferi\"><\/span><span style=\"font-weight: 400;\">Publicitate OOH pentru \u0219oferi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Publicitatea outdoor este o metod\u0103 de promovare \u00een aer liber prin intermediul mai multor tipuri de instala\u021bii \u0219i se adreseaz\u0103 \u0219oferilor sau pietonilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te \u0219oferii, panourile billboard pentru out of home advertising sunt amplasate \u00een zone cu un nivel ridicat de trafic. Statisticile arat\u0103 c\u0103 71% dintre consumatori sunt aten\u021bi la mesajele prezentate de acestea. Ele sunt de mai multe tipuri, \u00een func\u021bie de necesit\u0103\u021bile afacerii tale. Cele mai multe se adreseaz\u0103 \u00een special \u0219oferilor, dar urm\u0103resc s\u0103 atrag\u0103 \u0219i aten\u021bia pietonilor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 cele mai r\u0103sp\u00e2ndite tipuri de panouri care se adreseaz\u0103 conduc\u0103torilor auto.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Panourile statice<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Panourile billboard statice sunt cele mai comune variante pentru marginea drumurilor aglomerate, \u0219i au ca public \u021bint\u0103 \u0219oferii care sunt prin\u0219i \u00een aglomera\u021bia de la ore de v\u00e2rf. De\u0219i poate p\u0103rea astfel, aceast\u0103 form\u0103 de publicitate nu e agresiv\u0103 sau prea direct\u0103, pentru c\u0103 mesajul este transmis subtil \u0219i cu grij\u0103. La Pentamedia.ro ai la dispozi\u021bie campanii complete, realizate cu aten\u021bie la detalii.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Panourile digitale<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Acest tip de panouri este ideal dac\u0103 dore\u0219ti s\u0103 te deta\u0219ezi decisiv fa\u021b\u0103 de competitori. Componentele 3D sunt folosite \u00een ziua de azi din ce \u00een ce mai mult \u00een campaniile publicitare, \u00een format fizic prin panouri \u0219i online, pe site. Anima\u021biile atrag mai u\u0219or aten\u021bia oamenilor \u0219i le prezint\u0103 produsul din mai multe perspective. Dezavantajul pentru aceast\u0103 variant\u0103 este c\u0103 implic\u0103 costuri de patru ori mai mari dec\u00e2t \u00een cazul panourilor clasice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Panourile publicitare pot fi clasificate \u0219i \u00een func\u021bie de amplasarea acestora pe drum.<\/span><br \/>\n<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Panouri pentru autostr\u0103zi \u0219i drumuri europene<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Panourile pentru autostr\u0103zi sau drumuri europene au dimensiuni foarte mari, fiind ideale pentru a fi v\u0103zute din ma\u0219inile care circul\u0103 la viteze mai mari.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Panourile pentru intr\u0103rile \u00een ora\u0219e \u0219i drumuri na\u021bionale<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Acestea au dimensiuni mai reduse dec\u00e2t celelalte, \u00eens\u0103 sunt destul de mari pentru a fi vizibile la vitez\u0103 moderat\u0103 de c\u0103tre \u0219oferii care parcurg drumul zilnic c\u0103tre serviciu.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Panourile direc\u021bionale<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/directionale\/\"><span style=\"font-weight: 400;\">Panourile direc\u021bionale<\/span><\/a><span style=\"font-weight: 400;\"> sunt instala\u021bii de dimensiuni mici, ata\u0219ate st\u00e2lpilor, care informeaz\u0103 consumatorii \u00een leg\u0103tur\u0103 cu direc\u021bia \u0219i distan\u021ba p\u00e2n\u0103 la sediul afacerii.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Campanii_Out_of_home_advertising_destinate_pietonilor\"><\/span><span style=\"font-weight: 400;\">Campanii Out of home advertising destinate pietonilor<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nu doar \u0219oferii reac\u021bioneaz\u0103 foarte bine la mesajele transmise prin intermediul out of home marketing. \u0218i pietonii sunt expu\u0219i continuu la mesaje publicitare, atunci c\u00e2nd se afl\u0103 pe strad\u0103 sau \u00een mijloacele de transport public. De aceea, <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/tranzit\/\"><span style=\"font-weight: 400;\">OUTDOOR ADVERTISING<\/span><\/a><span style=\"font-weight: 400;\"> tranzit a devenit o metod\u0103 popular\u0103 de promovare.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Panourile mobile<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Panourile mobile au devenit din ce \u00een ce mai r\u0103sp\u00e2ndite, mai ales \u00een zonele aglomerate din ora\u0219e. Acestea sunt plasate pe ma\u0219in\u0103 sau autobuz. Avantajul mobilit\u0103\u021bii este c\u0103 panourile pot fi mutate \u00een zone diferite, \u00een func\u021bie de unde se afl\u0103 mai mul\u021bi oameni, de exemplu la concerte sau diverse evenimente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instala\u021biile publicitare de tip tranzit pot fi amplasate \u0219i \u00een interiorul vehiculelor de transport public, cum ar fi trenurile sau autobuzele.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Prismele publicitare<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/prisme\/\"><span style=\"font-weight: 400;\">Prismele publicitare<\/span><\/a><span style=\"font-weight: 400;\"> reprezint\u0103 construc\u021bii de mari dimensiuni, care sunt de obicei amplasate temporar \u00een zone centrale din ora\u0219, pe bulevarde sau \u00een intersec\u021bii, acolo unde nu exist\u0103 alte mesaje, pe alte suporturi. Acestea sunt convenabile pentru c\u0103 pot fi adaptate diferitelor necesit\u0103\u021bi de amplasare.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Mesh-urile pentru OOH advertising<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De\u0219i acestea sunt eficiente at\u00e2t pentru sensibilizarea \u0219oferilor, c\u00e2t \u0219i a pietonilor, <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/mesh\/\"><span style=\"font-weight: 400;\">mesh-urile publicitare<\/span><\/a><span style=\"font-weight: 400;\"> sunt importante mai ales pentru cea de-a doua categorie. Acestea sunt vizibile mai ales de pe trotuare \u0219i atunci c\u00e2nd sunt amplasate pe cl\u0103diri de mici dimensiuni.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Acestea sunt c\u00e2teva dintre principalele variante de out of home advertising. Campaniile OOH sunt importante pentru orice afacere care dore\u0219te s\u0103 creasc\u0103 vizibilitatea produselor oferite. Acest tip de strategie publicitar\u0103 se bucur\u0103 \u00eenc\u0103 de \u00eencredere \u00een r\u00e2ndul consumatorilor, \u00een ciuda apari\u021biei metodelor de promovare online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sursa foto: Storyblocks.om<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Publicitatea outdoor, numit\u0103 \u0219i OOH (out-of-home) advertising r\u0103m\u00e2ne o metod\u0103 popular\u0103 de promovarea a afacerilor, care la nivel global formeaz\u0103 o industrie de peste 40 de miliarde de dolari. Statisticile arat\u0103 c\u0103 98% dintre oamenii din toat\u0103 lumea v\u0103d cel pu\u021bin un anun\u021b billboard pe s\u0103pt\u0103m\u00e2n\u0103, iar 68% dintre consumatori afirm\u0103 c\u0103 decid ce s\u0103 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/\"> <span class=\"screen-reader-text\">OOH advertising &#8211; cum poti folosi aceasta metod\u0103 de publicitate fizica in functie de consumatorii vizati<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":10094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[29,30],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OOH advertising - cum poti folosi aceasta metod\u0103 de publicitate fizica in functie de consumatorii vizati | pentamedia.ro<\/title>\n<meta name=\"description\" content=\"Descoper\u0103 mai multe despre \u279c OOH advertising - cum poti folosi aceasta metod\u0103 de publicitate fizica in functie de consumatorii vizati \u2705 Totul despre publicitatea outdoor \u27a4Citeste articolul pe pentamedia.ro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OOH advertising - cum poti folosi aceasta metod\u0103 de publicitate fizica in functie de consumatorii vizati | pentamedia.ro\" \/>\n<meta property=\"og:description\" content=\"Descoper\u0103 mai multe despre \u279c OOH advertising - cum poti folosi aceasta metod\u0103 de publicitate fizica in functie de consumatorii vizati \u2705 Totul despre publicitatea outdoor \u27a4Citeste articolul pe pentamedia.ro\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pentamedia.ro\/en\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/\" \/>\n<meta property=\"og:site_name\" content=\"Penta Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PentaMediaAdvertising\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-01T07:29:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/03\/OOH-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PentaMediaAdve1\" \/>\n<meta name=\"twitter:site\" content=\"@PentaMediaAdve1\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data1\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pentamedia.ro\/#organization\",\"name\":\"PENTA MEDIA ADVERTISING\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/PentaMediaAdvertising\",\"https:\/\/www.instagram.com\/pentamediaadvertising\/\",\"https:\/\/www.youtube.com\/channel\/UC_YXCC_J1Vf1nPuGQV_DBXQ\",\"https:\/\/twitter.com\/PentaMediaAdve1\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pentamedia.ro\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2020\/10\/lOGO.png\",\"width\":772,\"height\":772,\"caption\":\"PENTA MEDIA ADVERTISING\"},\"image\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pentamedia.ro\/#website\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"name\":\"Penta Media\",\"description\":\"Agentie publicitate outdoor\",\"publisher\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.pentamedia.ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/03\/OOH-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati.jpg\",\"width\":1200,\"height\":800,\"caption\":\"OOH advertising - cum po\\u021bi folosi aceast\\u0103 metod\\u0103 de publicitate fizic\\u0103 \\u00een func\\u021bie de consumatorii viza\\u021bi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#webpage\",\"url\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/\",\"name\":\"OOH advertising - cum poti folosi aceasta metod\\u0103 de publicitate fizica in functie de consumatorii vizati | pentamedia.ro\",\"isPartOf\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#primaryimage\"},\"datePublished\":\"2021-03-01T07:29:36+00:00\",\"dateModified\":\"2021-03-01T07:29:36+00:00\",\"description\":\"Descoper\\u0103 mai multe despre \\u279c OOH advertising - cum poti folosi aceasta metod\\u0103 de publicitate fizica in functie de consumatorii vizati \\u2705 Totul despre publicitatea outdoor \\u27a4Citeste articolul pe pentamedia.ro\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pentamedia.ro\/\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"name\":\"Penta Media\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/\",\"url\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/\",\"name\":\"OOH advertising &#8211; cum poti folosi aceasta metod\\u0103 de publicitate fizica in functie de consumatorii vizati\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#\/schema\/person\/967fd366d8705a06d13b321482b739b2\"},\"headline\":\"OOH advertising &#8211; cum poti folosi aceasta metod\\u0103 de publicitate fizica in functie de consumatorii vizati\",\"datePublished\":\"2021-03-01T07:29:36+00:00\",\"dateModified\":\"2021-03-01T07:29:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/ooh-advertising-cum-poti-folosi-aceasta-metoda-de-publicitate-fizica-in-functie-de-consumatorii-vizati\/#primaryimage\"},\"keywords\":\"ooh advertising,publicitatea ooh\",\"articleSection\":\"Blog\",\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pentamedia.ro\/#\/schema\/person\/967fd366d8705a06d13b321482b739b2\",\"name\":\"pentamedia\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pentamedia.ro\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c720508adff400f42508c3ad0497ea96?s=96&d=mm&r=g\",\"caption\":\"pentamedia\"},\"sameAs\":[\"http:\/\/www.pentamedia.ro\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/posts\/10093"}],"collection":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/comments?post=10093"}],"version-history":[{"count":1,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/posts\/10093\/revisions"}],"predecessor-version":[{"id":10095,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/posts\/10093\/revisions\/10095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/media\/10094"}],"wp:attachment":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/media?parent=10093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/categories?post=10093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/tags?post=10093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}