{"id":10074,"date":"2021-02-19T11:44:41","date_gmt":"2021-02-19T09:44:41","guid":{"rendered":"https:\/\/www.pentamedia.ro\/?p=10074"},"modified":"2021-02-19T11:44:41","modified_gmt":"2021-02-19T09:44:41","slug":"strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand","status":"publish","type":"post","link":"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/","title":{"rendered":"Strategii de marketing &#8211; cum cresti notorietatea si vanzarile unui brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Printre preocup\u0103rile prioritare ale unui antreprenor trebuie s\u0103 se afle, f\u0103r\u0103 doar \u0219i poate, promovarea propriei afaceri. Fie c\u0103 ai angajat personal specializat \u00een acest scop, fie c\u0103 externalizezi serviciile sau te ocupi chiar tu, marketingul reprezint\u0103 modalit\u0103\u021bile prin care produsul t\u0103u ajunge la public. Pentru a-\u021bi cre\u0219te afacerea, trebuie s\u0103 fii la curent cu cele mai eficiente metode de promovare \u0219i s\u0103 evi\u021bi erorile pe care mul\u021bi le comit atunci c\u00e2nd vor s\u0103-\u0219i sporeasc\u0103 v\u00e2nz\u0103rile.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00cen articolul de mai jos vei afla care este topul celor mai eficace strategii \u0219i de ce gre\u0219eli s\u0103 te aperi atunci c\u00e2nd implementezi planul de marketing<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_11 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#Strategii_si_tehnici_de_marketing_%E2%80%93_definitii\" title=\"Strategii \u0219i tehnici de marketing &#8211; defini\u021bii\">Strategii \u0219i tehnici de marketing &#8211; defini\u021bii<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#_Strategii_de_marketing_offline\" title=\"\u00a0Strategii de marketing offline\">\u00a0Strategii de marketing offline<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#Outdoor_media\" title=\"Outdoor media\">Outdoor media<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#Organizarea_de_evenimente_in_comunitate,_networking,_public_speaking\" title=\"Organizarea de evenimente \u00een comunitate, networking, public speaking\">Organizarea de evenimente \u00een comunitate, networking, public speaking<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#Carduri_si_cadouri_de_sezon\" title=\"Carduri \u0219i cadouri de sezon\">Carduri \u0219i cadouri de sezon<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#Ateliere_gratuite\" title=\"Ateliere gratuite\">Ateliere gratuite<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#Strategii_de_marketing_online\" title=\"Strategii de marketing online\">Strategii de marketing online<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#Social_media\" title=\"Social media\">Social media<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#SEO\" title=\"SEO\">SEO<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#Blogging\/content_marketing\" title=\"Blogging\/content marketing\">Blogging\/content marketing<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#Marketing_prin_influenceri\" title=\"Marketing prin influenceri\">Marketing prin influenceri<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#Alte_strategii_online_tutoriale_video,_email_marketing,_Linkedin,_comunicate_de_presa\" title=\"Alte strategii online: tutoriale video, email marketing, Linkedin, comunicate de pres\u0103\">Alte strategii online: tutoriale video, email marketing, Linkedin, comunicate de pres\u0103<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#_Greseli_pe_care_sa_le_eviti_atunci_cand_construiesti_strategia_de_marketing\" title=\"\u00a0Gre\u0219eli pe care s\u0103 le evi\u021bi atunci c\u00e2nd construie\u0219ti strategia de marketing\">\u00a0Gre\u0219eli pe care s\u0103 le evi\u021bi atunci c\u00e2nd construie\u0219ti strategia de marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Strategii_si_tehnici_de_marketing_%E2%80%93_definitii\"><\/span><span style=\"font-weight: 400;\">Strategii \u0219i tehnici de marketing &#8211; defini\u021bii<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 vrei s\u0103 afli ce trebuie s\u0103 ai \u00een vedere atunci c\u00e2nd \u00ee\u021bi promovezi brandul, un produs sau un serviciu, atunci trebuie s\u0103 cuno\u0219ti sau s\u0103-\u021bi clarifici defini\u021biile unor termeni care te ajut\u0103 s\u0103 creezi un plan de marketing cu rezultate satisf\u0103c\u0103toare.<\/span><\/p>\n<p><b>Strategia de marketing<\/b><span style=\"font-weight: 400;\"> a primit, de-a lungul timpului, multe caracteriz\u0103ri. Cea mai cuprinz\u0103toare o prezint\u0103 ca pe totalitatea eforturilor unei \u00eentreprinderi de a-\u0219i atinge scopurile de business \u0219i include: cercetarea de pia\u021b\u0103, marketingul strategic, comunicarea (mesajele), promovarea \u0219i v\u00e2nz\u0103rile. Pentru ca o strategie s\u0103 aib\u0103 succes, ea trebuie s\u0103 se bazeze pe obiective clare \u0219i cuantificabile \u0219i pe tactici detaliate. Ea ofer\u0103 direc\u021bia pe termen lung.<\/span><\/p>\n<p><b>Tehnicile de marketing<\/b><span style=\"font-weight: 400;\"> reprezint\u0103 acei pa\u0219i \u0219i acele metode concrete prin care este pus\u0103 \u00een aplicare strategia. De exemplu, tehnica AB testing este folosit\u0103 pentru a determina ce mesaj are rezultatele cele mai bune la public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketingul este un domeniu dinamic, care evolueaz\u0103 constant, iar strategiile, odat\u0103 cu el. Acestea se \u00eempart \u00een cele tradi\u021bionale, care au ap\u0103rut \u00een trecut \u0219i care, datorit\u0103 eficien\u021bei lor, sunt utilizate \u00een continuare \u0219i ast\u0103zi. De asemenea, mai exist\u0103 cele online, care au luat na\u0219tere la \u00eenceputul anilor 2000. \u00cen continuare, vei afla care dintre acestea au cel mai puternic impact asupra publicului.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"_Strategii_de_marketing_offline\"><\/span><span style=\"font-weight: 400;\">\u00a0Strategii de marketing offline<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Acestea se refer\u0103 la promovare fizic\u0103, prin materiale de marketing sau <\/span><i><span style=\"font-weight: 400;\">face-to-face<\/span><\/i><span style=\"font-weight: 400;\">, prin interac\u021biune uman\u0103 direct\u0103.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outdoor_media\"><\/span><span style=\"font-weight: 400;\">Outdoor media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Panourile publicitare reprezint\u0103 una dintre strategiile care se bucur\u0103 de o mare popularitate datorit\u0103 eficien\u021bei sale. Dat fiind c\u0103 este singura metod\u0103 de promovare ce nu poate fi evitat\u0103 de public, un astfel de banner poate fi v\u0103zut zilnic de peste 20.000 de persoane. Deoarece este asociat\u0103 cu un grad ridicat de \u00eencredere al oamenilor, outdoor media contribuie la consolidarea imaginii brandului pe pia\u021b\u0103. Un alt avantaj este faptul c\u0103 po\u021bi plasa un produs \u00een \u00eent\u00e2mpinarea persoanelor care \u00eenc\u0103 nu au auzit de el p\u00e2n\u0103 s\u0103 vad\u0103 afi\u0219ul. \u00cen plus, panourile reprezint\u0103 un declan\u0219ator de ac\u021biune pentru un procent ridicat dintre cei care \u00eel privesc.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-10076\" src=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.1.-advertising-bannere-300x200.jpg\" alt=\"strategii de marketing - advertising bannere\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.1.-advertising-bannere-300x200.jpg 300w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.1.-advertising-bannere-1024x682.jpg 1024w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.1.-advertising-bannere-768x512.jpg 768w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.1.-advertising-bannere-16x12.jpg 16w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.1.-advertising-bannere.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cu ajutorul publicit\u0103\u021bii outdoor, \u00ee\u021bi po\u021bi promova compania sau produsele prin <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/backlit\/\"><span style=\"font-weight: 400;\">panouri backlit<\/span><\/a><span style=\"font-weight: 400;\">, care sunt situate \u00een ora\u0219e \u0219i sunt iluminate inclusiv seara, astfel c\u0103 au o vizibilitate bun\u0103 \u0219i atunci c\u00e2nd este \u00eentuneric. O alt\u0103 variant\u0103 sunt cele <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/unisign\/\"><span style=\"font-weight: 400;\">unsign \u0219i billboard<\/span><\/a><span style=\"font-weight: 400;\">, situate \u00een zona periferic\u0103 a ora\u0219elor sau pe drumurile na\u021bionale, care ofer\u0103 o bun\u0103 vizibilitate pentru traficul auto. Acestea sunt ideale dac\u0103 ai o afacere local\u0103 \u0219i vrei s\u0103-i cre\u0219ti notorietatea. Raportul dintre costuri \u0219i expunere este unul foarte bun. \u00cen acela\u0219i mod func\u021bioneaz\u0103 \u0219i <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/unipol\/\"><span style=\"font-weight: 400;\">panourile unipol<\/span><\/a><span style=\"font-weight: 400;\">, amplasate pe autostr\u0103zi \u0219i drumuri europene.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru campanii na\u021bionale sau de produs, po\u021bi apela la <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/mesh\/\"><span style=\"font-weight: 400;\">mesh-uri outdoor<\/span><\/a><span style=\"font-weight: 400;\">, care se fixeaz\u0103 pe suprafe\u021bele cl\u0103dirilor, \u00een zone cu trafic auto \u0219i pietonal intens. Dac\u0103 te preg\u0103te\u0219ti pentru campanii de scurt\u0103 durat\u0103, evenimente sau promo\u021bii, atunci este recomandat s\u0103 iei \u00een calcul <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/prisme\/\"><span style=\"font-weight: 400;\">prismele publicitare<\/span><\/a><span style=\"font-weight: 400;\">, care atrag u\u0219or aten\u021bia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu \u00een ultimul r\u00e2nd, <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/tranzit\/\"><span style=\"font-weight: 400;\">publicitatea de tranzit<\/span><\/a><span style=\"font-weight: 400;\"> \u00ee\u021bi ofer\u0103 o expunere ridicat\u0103, fiind un mod dinamic de promovare a produselor \u0219i a brandurilor. \u00cen plus, mai exist\u0103 \u0219i varianta <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/bus-shelter\/\"><span style=\"font-weight: 400;\">reclamelor din sta\u021biile de autobuze<\/span><\/a><span style=\"font-weight: 400;\"> \u0219i a <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/produse\/directionale\/\"><span style=\"font-weight: 400;\">panourilor direc\u021bionale<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Organizarea_de_evenimente_in_comunitate,_networking,_public_speaking\"><\/span><span style=\"font-weight: 400;\">Organizarea de evenimente \u00een comunitate, networking, public speaking<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aceste modalit\u0103\u021bi reprezint\u0103 oportunit\u0103\u021bi ideale\u00a0 de a crea o impresie puternic\u0103 at\u00e2t asupra colegilor din industrie, c\u00e2t \u0219i asupra comunit\u0103\u021bii din jurul brandului t\u0103u. Dac\u0103 alegi s\u0103 participi ca speaker la un eveniment, str\u0103duie\u0219te-te s\u0103 livrezi un discurs cu \u00eensemn\u0103tate publicului.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-10077\" src=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.2.-marketing-speaker-evenimente-300x169.jpg\" alt=\"strategii de marketing - marketing speaker evenimente\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.2.-marketing-speaker-evenimente-300x169.jpg 300w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.2.-marketing-speaker-evenimente-1024x576.jpg 1024w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.2.-marketing-speaker-evenimente-768x432.jpg 768w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.2.-marketing-speaker-evenimente-16x9.jpg 16w, https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/2.2.-marketing-speaker-evenimente.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cei care sponsorizeaz\u0103 propriile evenimente (maratoane, t\u00e2rguri de caritate \u0219i altele) pot profita de ocazia de a disemina materiale promo\u021bionale \u0219i de a se asocia unei cauze. Astfel de strategii au un impact de durat\u0103 asupra clien\u021bilor unei companii.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu \u00een ultimul r\u00e2nd, nu ezita s\u0103 participi la forumuri, conferin\u021be \u0219i simpozioane din industria \u00een care activezi. Acolo po\u021bi \u00eent\u00e2lni cu u\u0219urin\u021b\u0103 posibili parteneri de business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Carduri_si_cadouri_de_sezon\"><\/span><span style=\"font-weight: 400;\">Carduri \u0219i cadouri de sezon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Denumite \u0219i <\/span><i><span style=\"font-weight: 400;\">freebies<\/span><\/i><span style=\"font-weight: 400;\"> \u00een limba englez\u0103, aceste mici dona\u021bii te ajut\u0103 cu siguran\u021b\u0103 \u00een cre\u0219terea vizibilit\u0103\u021bii brandului t\u0103u. Fie c\u0103 este vorba despre un eveniment organizat de un ONG sau de o institu\u021bie a statului, cadourile sau voucherele oferite te sprijin\u0103 \u00een crearea unei conexiuni personale cu publicul t\u0103u \u0219i vei fi asociat cu acte de generozitate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ateliere_gratuite\"><\/span><span style=\"font-weight: 400;\">Ateliere gratuite<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O bun\u0103 metod\u0103 de a da acces publicului la expertiza ta este organizarea de cursuri sau <\/span><i><span style=\"font-weight: 400;\">workshopuri<\/span><\/i><span style=\"font-weight: 400;\">. Chiar dac\u0103 participan\u021bii la asemenea evenimente vor fi \u00een num\u0103r restr\u00e2ns, aceast\u0103 metod\u0103 se bazeaz\u0103 pe \u00eent\u0103rirea \u00eencrederii \u00een brand. Prin oferirea unei experien\u021be \u0219i a unui c\u00e2\u0219tig pe care nu \u00eel \u00eent\u00e2lnesc \u00een alt\u0103 parte, rela\u021bia cu clien\u021bii t\u0103i va deveni una special\u0103, care le ofer\u0103 acestora valoare.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategii_de_marketing_online\"><\/span><span style=\"font-weight: 400;\">Strategii de marketing online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00cen completarea metodelor de promovare offline, po\u021bi implementa \u0219i tactici ce \u021bin de zona digital\u0103. Iat\u0103 care sunt cele mai importante.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_media\"><\/span><span style=\"font-weight: 400;\">Social media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O prezen\u021b\u0103 bine conturat\u0103 pe re\u021belele de socializare va satisface nevoia de coeren\u021b\u0103 \u0219i continuitate a publicului t\u0103u. Faptul c\u0103 e\u0219ti \u00een mod constant al\u0103turi de clien\u021bii t\u0103i prin mesajele potrivite transmise pe Facebook, Instagram sau alte platforme, le va consolida acestora rela\u021bia cu tine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chiar dac\u0103, pentru \u00eenceput, pare c\u0103 nu g\u0103se\u0219ti ritmul \u0219i vocea potrivit\u0103 pentru post\u0103rile tale, cu timpul vei observa c\u0103 aceast\u0103 sarcin\u0103 va deveni din ce \u00een ce mai u\u0219oar\u0103. Important este s\u0103 g\u0103se\u0219ti echilibrul \u00eentre autenticitate \u0219i profesionalism. Nimeni nu va fi atras de poze de slab\u0103 calitate, \u00eens\u0103, pe de alt\u0103 parte, publicul este suficient de educat \u00eenc\u00e2t s\u0103 sesizeze dac\u0103 ceea ce afi\u0219ezi online este diferit de ceea ce ai de oferit \u00een realitate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uneori, \u00een func\u021bie de profilul business-ului, este indicat s\u0103 apelezi la experien\u021ba unui manager social media sau, dac\u0103 afacerea este una extins\u0103, chiar la o echip\u0103 dedicat\u0103.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO\"><\/span><span style=\"font-weight: 400;\">SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">De\u0219i mul\u021bi nu au toate cuno\u0219tin\u021bele necesare pentru a crea campanii SEO complete \u0219i eficiente, aceasta este una dintre cele mai importante abord\u0103ri atunci c\u00e2nd vine vorba despre marketingul online. Pozi\u021bionarea \u00een topul rezultatelor \u00eentoarse de motoarele de c\u0103utare va genera trafic \u0219i conversii pe site-ul t\u0103u, \u00eens\u0103 pentru ca acest lucru s\u0103 se \u00eent\u00e2mple, ai nevoie de <\/span><i><span style=\"font-weight: 400;\">knowledge<\/span><\/i><span style=\"font-weight: 400;\"> tehnic avansat. De obicei, companiile apeleaz\u0103 la speciali\u0219ti. Unul dintre dezavantajele acestei strategii este acela c\u0103 rezultatele nu vor ap\u0103rea imediat, ci se vor vedea \u00een timp.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u0219adar, ofer\u0103 toate resursele necesare celor care se ocup\u0103 de optimizarea site-ului t\u0103u, ajut\u0103-i s\u0103 creeze con\u021binut de calitate \u0219i s\u0103 pun\u0103 \u00een valoare calit\u0103\u021bile companiei sau ale produsului pe care \u00eel oferi, iar tu \u00ee\u021bi vei reg\u0103si pagina printre primele sugestii oferite de Google sau alte motoare.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Blogging\/content_marketing\"><\/span><span style=\"font-weight: 400;\">Blogging\/content marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nu uita c\u0103 \u00een ziua de ast\u0103zi, publicul este educat, curios \u0219i analitic. Nimeni nu se mai mul\u021bume\u0219te cu un simplu produs. Pentru a-\u021bi c\u00e2\u0219tiga clien\u021bii de partea ta, trebuie s\u0103 le oferi ceva mai mult. O bun\u0103 metod\u0103 prin care s\u0103 reu\u0219e\u0219ti acest lucru este s\u0103 le pui la dispozi\u021bie con\u021binut valoros pe blogul business-ului t\u0103u. Fie c\u0103 abordezi subiecte legate de produsele tale, fie c\u0103 acorzi r\u0103spunsuri la \u00eentreb\u0103ri \u0219i preocup\u0103ri ale publicului, blogul trebuie s\u0103 devin\u0103 platforma prin care tu \u00ee\u021bi dovede\u0219ti expertiza \u00een domeniu \u0219i vii \u00een \u00eent\u00e2mpinarea nevoii clientului de a se informa.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketing_prin_influenceri\"><\/span><span style=\"font-weight: 400;\">Marketing prin influenceri<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu ajutorul influencerilor, multe afaceri reu\u0219esc s\u0103 c\u00e2\u0219tige acel grad de vizibilitate pe care l-ar atinge \u00eentr-un interval foarte mare de timp, \u00een mod normal. Secretul unei astfel de campanii const\u0103 \u00een g\u0103sirea acelui creator de con\u021binut care se adreseaz\u0103 ni\u0219ei tale. O asemenea ini\u021biativ\u0103 poate genera un c\u00e2\u0219tig substan\u021bial, la costuri reduse, dac\u0103 reu\u0219e\u0219ti s\u0103 realizezi colaborarea potrivit\u0103. Nu este neap\u0103rat\u0103 nevoie s\u0103 te \u00eendrep\u021bi c\u0103tre influenceri cu milioane de followeri. Investi\u021bia poate fi una rentabil\u0103 \u0219i \u00een cazul \u00een care lucrezi cu cineva cu un <\/span><i><span style=\"font-weight: 400;\">fanbase<\/span><\/i><span style=\"font-weight: 400;\"> mai restr\u00e2ns, dar care poate livra mesajul cu succes \u0219i reprezint\u0103 o autoritate \u00een domeniu.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alte_strategii_online_tutoriale_video,_email_marketing,_Linkedin,_comunicate_de_presa\"><\/span><span style=\"font-weight: 400;\">Alte strategii online: tutoriale video, email marketing, Linkedin, comunicate de pres\u0103<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Exist\u0103 numeroase alte moduri de a te promova \u00een online. Pentru a g\u0103si solu\u021biile potrivite pentru tine, este suficient s\u0103 ai un strop de creativitate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La fel ca workshopurile gratuite, tutorialele video vor atrage de partea ta consumatorii. Sunt u\u0219or de accesat, la \u00eendem\u00e2na oricui \u0219i sunt iubite de public. Nu evita nici marketingul prin email direct. Persoanele care s-au abonat la newsletter-ele brandului t\u0103u pot fi u\u0219or convertite \u00een cump\u0103r\u0103tori. Important este s\u0103 le furnizezi mesajele potrivite. Pentru ca lucrurile s\u0103 mearg\u0103 simplu pentru tine, apeleaz\u0103 la email marketing automatizat. Astfel vei scuti mult timp dedicat acestei sarcini \u0219i vei putea crea campanii de impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O alt\u0103 metod\u0103 de promovare pe care mul\u021bi o ignor\u0103 este LinkedIn. Este o bun\u0103 ramp\u0103 de lansare pentru multe business-uri, iar tool-urile pe care le ai la dispozi\u021bie te vor ajuta s\u0103 te promovezi \u00een moduri mai pu\u021bin comune.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comunicatele de pres\u0103 au avantajul de a fi gratuite. De\u0219i \u00een trecut era necesar s\u0103 trimi\u021bi fizic, prin po\u0219t\u0103, un astfel de material, \u00een prezent este foarte simplu ca mesajul t\u0103u s\u0103 ajung\u0103 c\u0103tre publisheri. Fie utilizezi o platform\u0103 automatizat\u0103, fie \u00ee\u021bi construie\u0219ti singur o baz\u0103 de date cu contacte din mass-media \u0219i trimi\u021bi comunicatul persoanelor respective.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"_Greseli_pe_care_sa_le_eviti_atunci_cand_construiesti_strategia_de_marketing\"><\/span><span style=\"font-weight: 400;\">\u00a0Gre\u0219eli pe care s\u0103 le evi\u021bi atunci c\u00e2nd construie\u0219ti strategia de marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Multe persoane cunosc ceea ce ar trebui s\u0103 fac\u0103, \u00een teorie, atunci c\u00e2nd vine vorba de promovare, \u00eens\u0103 adesea comit o serie de erori care le \u00eempiedic\u0103 s\u0103 ob\u021bin\u0103 rezultatele dorite. Iat\u0103-le pe cele mai des \u00eent\u00e2lnite:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Nu te axa doar pe o singur\u0103 solu\u021bie.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dac\u0103 mizezi pe un unic canal de comunicare, vei pierde conexiunea cu multe segmente ale publicului t\u0103u. Nu toat\u0103 lumea consum\u0103 acela\u0219i tip de produse media, deci vei ajunge sa ratezi o parte din poten\u021bialii clien\u021bi. De exemplu, nu toate persoanele petrec timp pe social media, a\u0219a c\u0103 degeaba ai o prezen\u021b\u0103 puternic\u0103 pe Instagram, dac\u0103 nu apelezi \u0219i la strategii care s\u0103-\u021bi aduc\u0103 vizibilitate \u00een r\u00e2ndul diverselor grupuri \u021bint\u0103.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Alege canalele potrivite pentru publicul t\u0103u.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O strategie reu\u0219it\u0103 va adapta mesajul canalului de comunicare folosit \u0219i la segmentul de public targetat. A\u0219adar, nu po\u021bi folosi acelea\u0219i texte sau acelea\u0219i elemente vizuale \u00een cadrul tuturor materialelor de marketing. Informa\u021biile de pe social media vor fi transpuse \u00een mod diferit fa\u021b\u0103 de cele din <\/span><a href=\"https:\/\/www.pentamedia.ro\/en\/de-ce-outdoor\/\"><span style=\"font-weight: 400;\">outdoor<\/span><\/a><span style=\"font-weight: 400;\"> media, de exemplu.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Nu crea mesaje f\u0103r\u0103 a face studii de pia\u021b\u0103 \u00een prealabil.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Oric\u00e2t de creativ\u0103 ar fi echipa de marketing, aceasta are nevoie s\u0103 \u0219tie datele demografice ale segmentelor tale de public, s\u0103 testeze diversele mesaje pe care urmeaz\u0103 s\u0103 le afi\u0219ezi \u0219i s\u0103 propun\u0103 obiective bazate pe aceste studii. Este important s\u0103 nu la\u0219i nicio campanie la m\u00e2na destinului, ci s\u0103 pleci la drum cu date \u0219i statistici reale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A\u0219adar, selecteaz\u0103 strategiile care se potrivesc campaniilor tale, adapteaz\u0103-le la publicul \u021bint\u0103 \u0219i vei ob\u021bine rezultatele a\u0219teptate. Afacerea ta va beneficia de pe urma vizibilit\u0103\u021bii mesajelor pe care le lansezi c\u0103tre clien\u021bi sau poten\u021biali cump\u0103r\u0103tori.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sursa foto: pexels.com, unsplash.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Printre preocup\u0103rile prioritare ale unui antreprenor trebuie s\u0103 se afle, f\u0103r\u0103 doar \u0219i poate, promovarea propriei afaceri. Fie c\u0103 ai angajat personal specializat \u00een acest scop, fie c\u0103 externalizezi serviciile sau te ocupi chiar tu, marketingul reprezint\u0103 modalit\u0103\u021bile prin care produsul t\u0103u ajunge la public. Pentru a-\u021bi cre\u0219te afacerea, trebuie s\u0103 fii la curent cu &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/\"> <span class=\"screen-reader-text\">Strategii de marketing &#8211; cum cresti notorietatea si vanzarile unui brand<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":10075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[19,20,16,18,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategii de marketing - cum cresti notorietatea si vanzarile unui brand | pentamedia.ro<\/title>\n<meta name=\"description\" content=\"Descoper\u0103 mai multe despre \u279c Strategii de marketing - cum cresti notorietatea si vanzarile unui brand \u2705 Totul despre publicitatea outdoor \u27a4Citeste articolul pe pentamedia.ro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategii de marketing - cum cresti notorietatea si vanzarile unui brand | pentamedia.ro\" \/>\n<meta property=\"og:description\" content=\"Descoper\u0103 mai multe despre \u279c Strategii de marketing - cum cresti notorietatea si vanzarile unui brand \u2705 Totul despre publicitatea outdoor \u27a4Citeste articolul pe pentamedia.ro\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pentamedia.ro\/en\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Penta Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PentaMediaAdvertising\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T09:44:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/Strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PentaMediaAdve1\" \/>\n<meta name=\"twitter:site\" content=\"@PentaMediaAdve1\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data1\" content=\"9 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pentamedia.ro\/#organization\",\"name\":\"PENTA MEDIA ADVERTISING\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/PentaMediaAdvertising\",\"https:\/\/www.instagram.com\/pentamediaadvertising\/\",\"https:\/\/www.youtube.com\/channel\/UC_YXCC_J1Vf1nPuGQV_DBXQ\",\"https:\/\/twitter.com\/PentaMediaAdve1\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pentamedia.ro\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2020\/10\/lOGO.png\",\"width\":772,\"height\":772,\"caption\":\"PENTA MEDIA ADVERTISING\"},\"image\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pentamedia.ro\/#website\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"name\":\"Penta Media\",\"description\":\"Agentie publicitate outdoor\",\"publisher\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.pentamedia.ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pentamedia.ro\/blog\/strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2021\/02\/Strategii-de-marketing-cum-cresti-notorietatea-si-vanzarile-unui-brand.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Strategii de marketing - 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