{"id":8916,"date":"2020-10-02T12:15:58","date_gmt":"2020-10-02T12:15:58","guid":{"rendered":"https:\/\/www.pentamedia.ro\/?page_id=8916"},"modified":"2021-07-16T12:18:15","modified_gmt":"2021-07-16T09:18:15","slug":"campanie-eberspacher","status":"publish","type":"page","link":"https:\/\/www.pentamedia.ro\/en\/campanie-eberspacher\/","title":{"rendered":"Campanie Eberspacher"},"content":{"rendered":"
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BRAND AWARENESS CAMPAIGN<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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EBERSP\u00c4CHER\u200b<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CLIENT'S EXPERIENCE<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"O echip\u0103 profesionist\u0103 \u0219i pasionat\u0103 de ceea ce fac cu care am lucrat foarte bine \u0219i pe care o recomand\u0103m. Cu siguran\u021b\u0103 vom mai lucra \u00eempreun\u0103 \u0219i la alte proiecte.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArpad Benk<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tManager - EBERSPACHER ROMANIA<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Campaign objective<\/b><\/p>\n

The Ebesp\u00e4cher concern that has in its portfolio manufacturers of specific equipment and parts for the automotive industry has decided to develop the first national communication campaign at the end of 2016 for products specific to the transport industry, respectively stationary car heaters.<\/p>\n

The proposed campaign aims to increase the notoriety of the relatively new brand on the Romanian market and increase sales compared to the previous year. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Implemented Campaign<\/strong>\n

\nOur proposal took into account both the range of products promoted and the creation of a quick link for the target audience, so that they can easily associate the product with its area of use.\n

\nAlso, given the fact that the brand, although known, was relatively new on the Romanian market, it was necessary, in addition to displaying the company logo, the phrase \"150 years of innovation\" to highlight the longevity of the brand.\n

\nThe outdoor campaign was carried out mainly on Unipol<\/a> type supports, but we also made directional<\/a> ones to guide customers more easily to the headquarters. Considering that it was addressed to a target that transits the national roads, the counties where the campaign took place were: V\u00e2lcea, Sibiu, Dolj, Bra\u0219ov, Cluj, Timi\u0219, Maramure\u0219, Satu Mare, Alba.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"Produc\u0103tor\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Type:<\/strong> Product campaign, brand awareness campaign\n\nClient\/Brand:<\/strong> Ebersp\u00e4cher RO\n\nServices and solutions: <\/strong>\n\nConcept creativ, outdoor display<\/a>, materiale publicitare, signalistic\u0103.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Panou<\/figure><\/a><\/div>
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CLIENT'S EXPERIENCE<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\" A professional team and passionate about what they do, we have worked with them very well and we recommend them.\" \n
We will definitely work together on other projects.<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArpad Benk<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tManager - EBERSPACHER ROMANIA<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

CAMPANIE branding EBERSP\u00c4CHER\u200b experien\u021ba clientului „O echip\u0103 profesionist\u0103 \u0219i pasionat\u0103 de ceea ce fac cu care am lucrat foarte bine \u0219i pe care o recomand\u0103m. Cu siguran\u021b\u0103 vom mai lucra \u00eempreun\u0103 \u0219i la alte proiecte.” Arpad Benk Director EBERSPACHER ROM\u00c2NIA Obiectivul campaniei Concernul Ebersp\u00e4cher, care de\u021bine \u00een portofoliul s\u0103u produc\u0103tori de echipamente specifice \u0219i piese …<\/p>\n

Campanie Eberspacher<\/span> Read More »<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nCampanie Eberspacher - Penta Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pentamedia.ro\/en\/campanie-eberspacher\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanie Eberspacher - Penta Media\" \/>\n<meta property=\"og:description\" content=\"CAMPANIE branding EBERSP\u00c4CHER\u200b experien\u021ba clientului „O echip\u0103 profesionist\u0103 \u0219i pasionat\u0103 de ceea ce fac cu care am lucrat foarte bine \u0219i pe care o recomand\u0103m. Cu siguran\u021b\u0103 vom mai lucra \u00eempreun\u0103 \u0219i la alte proiecte.” Arpad Benk Director EBERSPACHER ROM\u00c2NIA Obiectivul campaniei Concernul Ebersp\u00e4cher, care de\u021bine \u00een portofoliul s\u0103u produc\u0103tori de echipamente specifice \u0219i piese … Campanie Eberspacher Read More »\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pentamedia.ro\/en\/campanie-eberspacher\/\" \/>\n<meta property=\"og:site_name\" content=\"Penta Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PentaMediaAdvertising\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-16T09:18:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2020\/08\/Eberspacher.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PentaMediaAdve1\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data1\" content=\"7 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pentamedia.ro\/#organization\",\"name\":\"PENTA MEDIA ADVERTISING\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/PentaMediaAdvertising\",\"https:\/\/www.instagram.com\/pentamediaadvertising\/\",\"https:\/\/www.youtube.com\/channel\/UC_YXCC_J1Vf1nPuGQV_DBXQ\",\"https:\/\/twitter.com\/PentaMediaAdve1\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pentamedia.ro\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2020\/10\/lOGO.png\",\"width\":772,\"height\":772,\"caption\":\"PENTA MEDIA ADVERTISING\"},\"image\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pentamedia.ro\/#website\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"name\":\"Penta Media\",\"description\":\"Agentie publicitate outdoor\",\"publisher\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.pentamedia.ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-eberspacher\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2020\/08\/Eberspacher.jpg\",\"width\":1024,\"height\":1024,\"caption\":\"CEO Eberspacher - Produc\\u0103tor de \\u00eenc\\u0103lzitoare sta\\u021bionare\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-eberspacher\/#webpage\",\"url\":\"https:\/\/www.pentamedia.ro\/campanie-eberspacher\/\",\"name\":\"Campanie Eberspacher - Penta Media\",\"isPartOf\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-eberspacher\/#primaryimage\"},\"datePublished\":\"2020-10-02T12:15:58+00:00\",\"dateModified\":\"2021-07-16T09:18:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-eberspacher\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pentamedia.ro\/campanie-eberspacher\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-eberspacher\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pentamedia.ro\/\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"name\":\"Penta Media\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-eberspacher\/\",\"url\":\"https:\/\/www.pentamedia.ro\/campanie-eberspacher\/\",\"name\":\"Campanie Eberspacher\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/pages\/8916"}],"collection":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/comments?post=8916"}],"version-history":[{"count":19,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/pages\/8916\/revisions"}],"predecessor-version":[{"id":10320,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/pages\/8916\/revisions\/10320"}],"wp:attachment":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/media?parent=8916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}