{"id":8892,"date":"2020-10-02T11:05:48","date_gmt":"2020-10-02T11:05:48","guid":{"rendered":"https:\/\/www.pentamedia.ro\/?page_id=8892"},"modified":"2025-04-01T10:59:09","modified_gmt":"2025-04-01T07:59:09","slug":"campanie-catena","status":"publish","type":"page","link":"https:\/\/www.pentamedia.ro\/en\/campanie-catena\/","title":{"rendered":"Campanie Catena"},"content":{"rendered":"
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Transit advertising and directional panels<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CATENA<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CLIENT'S EXPERIENCE<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Professionalism, quality services, seriousness and promptness! These are the characteristics showed by Penta Media during our collaboration.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarius B\u0103laj<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketing si Administrativ - Farmaciile CATENA<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Campaign objective<\/b><\/p>

The Catena brand was created in 1999, while Fildas Trading bought the majority shares package of Argesfarm. Starting with 30 locations, Catena expanded by 2012 to be the largest and most appreciated pharmacy network. In it's 20 years of existence, Catena has established itself not only as the biggest authentic Romanian brand, but as a leader in pharmaceutical retail, with over 720 pharmacies all over the country.<\/p>

The client wanted to direct vehicle and pedestrian traffic to the location of their pharmacies and increase the number of clients visiting their places of business.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Implemented Campaign<\/strong>\n

\nConsidering the specificity of Catena\u2019s clients, we mainly targeted the traffic inside the cities. We concentrated mainly of directing the potential clients toward the Catena pharmacies.\n

\nThe campaign was implemented in both media<\/a> of the type mesh<\/a>, located in the vicinity of medical units, through directional panels<\/a> located along busy streets, as well as by public transport <\/a>.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Type:<\/strong> Clients fidelity campaign<\/p>

Client\/Brand:<\/strong> Catena<\/p>

Services and solutions:<\/strong> Transit advertising services, directional panels advertising services, display materials<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Mesh<\/figure><\/a><\/div>
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CLIENT'S EXPERIENCE<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Professionalism, quality services, seriousness and promptness! These are the characteristics showed by Penta Media during our collaboration.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarius B\u0103laj<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketing si Administrativ - Farmaciile CATENA<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

CAMPANIE fidelizare clien\u021bi, farmaciile catena CATENA experien\u021ba clientului „Profesionalism, servicii de calitate, seriozitate si promptitudine! Acestea sunt caracteristicile firmei Pentamedia pe toata durata colaborarii noastre.” Marius B\u0103laj Marketing si Administrativ – Farmaciile CATENA Obiectivul campaniei Brandul Catena a fost creat \u00een 1999, odat\u0103 cu preluarea, de c\u0103tre Fildas Trading, a pachetului\u00a0 majoritar de ac\u021biuni al …<\/p>\n

Campanie Catena<\/span> Read More »<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nCampanie Catena - Penta Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pentamedia.ro\/en\/campanie-catena\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanie Catena - Penta Media\" \/>\n<meta property=\"og:description\" content=\"CAMPANIE fidelizare clien\u021bi, farmaciile catena CATENA experien\u021ba clientului „Profesionalism, servicii de calitate, seriozitate si promptitudine! Acestea sunt caracteristicile firmei Pentamedia pe toata durata colaborarii noastre.” Marius B\u0103laj Marketing si Administrativ – Farmaciile CATENA Obiectivul campaniei Brandul Catena a fost creat \u00een 1999, odat\u0103 cu preluarea, de c\u0103tre Fildas Trading, a pachetului\u00a0 majoritar de ac\u021biuni al … Campanie Catena Read More »\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pentamedia.ro\/en\/campanie-catena\/\" \/>\n<meta property=\"og:site_name\" content=\"Penta Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PentaMediaAdvertising\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T07:59:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2020\/07\/catena.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PentaMediaAdve1\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data1\" content=\"8 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pentamedia.ro\/#organization\",\"name\":\"PENTA MEDIA ADVERTISING\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/PentaMediaAdvertising\",\"https:\/\/www.instagram.com\/pentamediaadvertising\/\",\"https:\/\/www.youtube.com\/channel\/UC_YXCC_J1Vf1nPuGQV_DBXQ\",\"https:\/\/twitter.com\/PentaMediaAdve1\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pentamedia.ro\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2020\/10\/lOGO.png\",\"width\":772,\"height\":772,\"caption\":\"PENTA MEDIA ADVERTISING\"},\"image\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pentamedia.ro\/#website\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"name\":\"Penta Media\",\"description\":\"Agentie publicitate outdoor\",\"publisher\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.pentamedia.ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-catena\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.pentamedia.ro\/wp-content\/uploads\/2020\/07\/catena.jpg\",\"width\":480,\"height\":270,\"caption\":\"Lan\\u021b de farmacii\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-catena\/#webpage\",\"url\":\"https:\/\/www.pentamedia.ro\/campanie-catena\/\",\"name\":\"Campanie Catena - Penta Media\",\"isPartOf\":{\"@id\":\"https:\/\/www.pentamedia.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-catena\/#primaryimage\"},\"datePublished\":\"2020-10-02T11:05:48+00:00\",\"dateModified\":\"2025-04-01T07:59:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-catena\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pentamedia.ro\/campanie-catena\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-catena\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pentamedia.ro\/\",\"url\":\"https:\/\/www.pentamedia.ro\/\",\"name\":\"Penta Media\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pentamedia.ro\/campanie-catena\/\",\"url\":\"https:\/\/www.pentamedia.ro\/campanie-catena\/\",\"name\":\"Campanie Catena\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/pages\/8892"}],"collection":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/comments?post=8892"}],"version-history":[{"count":21,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/pages\/8892\/revisions"}],"predecessor-version":[{"id":10436,"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/pages\/8892\/revisions\/10436"}],"wp:attachment":[{"href":"https:\/\/www.pentamedia.ro\/en\/wp-json\/wp\/v2\/media?parent=8892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}